Single Coupon Integrating Multiple Customized Offers
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Solution Overview
Problem
Conventional coupons require consumers to present multiple discrete coupons for different commercial advantages, leading to difficulties in collection and redemption, especially when offers have varying terms of use or expiration dates, making the process inefficient and inconvenient for both consumers and retailers.
Innovation Solution
A method of generating and redeeming multiple offers using a single coupon with a unique identification code, where offers are customized based on consumer purchasing behavior, allowing for efficient scanning or entry at the point of sale, and enabling flexible redemption during the transaction.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If multiple discrete coupons are used for different commercial advantages, then each offer can be individually targeted, but the consumer must present multiple coupons at the point-of-sale terminal increasing complexity and time consumption
Solution Approach 1:
The patent combines multiple discrete coupons into a single integrated coupon that contains multiple offer codes. Each offer code corresponds to a different commercial advantage, allowing consumers to redeem multiple discounts using one physical coupon instead of presenting multiple separate coupons at the point-of-sale terminal.
Solution Approach 2:
The single coupon serves multiple functions by incorporating multiple offer codes that can be redeemed for different commercial advantages. The coupon structure allows it to function as multiple separate coupons simultaneously, enabling one coupon to provide customized offers tailored to individual consumer needs while simplifying the redemption process.
2Adaptability or versatility
If consumers search through large volume of material to find coupons, then comprehensive offer coverage is achieved, but time and effort required for collection increases
Solution Approach 1:
The system automatically generates and sends customized coupons to consumers based on their purchasing behavior and preferences. Instead of consumers actively searching through large volumes of material, the system serves itself by autonomously selecting relevant offers and delivering them directly to the consumer, saving time and effort while maintaining comprehensive offer coverage.
Solution Approach 2:
The system performs preliminary actions by pre-selecting and pre-customizing offer codes before sending them to consumers. The offer codes are pre-organized on the coupon in a user-friendly format, so consumers receive ready-to-use coupons without having to search, sort, or organize through large volumes of material themselves.
3Adaptability or versatility
If coupons with different terms of use are collected, then comprehensive offer options are achieved, but difficulty in locating and managing coupons increases
Solution Approach 1:
The single coupon is segmented into multiple distinct offer codes, each with its own specific terms of use. This segmentation allows different commercial advantages to be presented in an organized manner on one coupon, making it easier for consumers to locate and understand the different offers without having to manage multiple separate coupons with varying terms.
Solution Approach 2:
Each offer code on the coupon has locally customized terms of use that are specifically tailored to the consumer's preferences and purchasing behavior. The coupon structure presents this information in a clear, localized manner for each offer, making it easy for consumers to understand and manage the different terms without confusion.
4Quantity of substance
If conventional coupon distribution methods are used, then broad audience reach is achieved, but coupon redemption efficiency decreases
Solution Approach 1:
The system uses feedback from consumer purchasing behavior and preferences to dynamically generate and customize coupons. By analyzing actual consumer data, the system can send targeted coupons that are more likely to be redeemed, improving redemption efficiency while maintaining broad audience reach through automated distribution channels.
Solution Approach 2:
The patent replaces manual coupon collection and management processes with automated electronic systems. Instead of consumers manually searching, collecting, and managing physical coupons, the system automatically generates, sends, and tracks digital coupons, significantly improving redemption efficiency while maintaining extensive distribution reach through electronic channels.
Data Source
AI summary
A method of generating and redeeming a plurality of coupons includes generating a first coupon, generating a second coupon, distributing the first coupon to the first consumer, and distributing the second coupon to the second consumer. Generating a first coupon includes selecting a first group of offers from a plurality of offers such that the first group of offers is individually customized to the first consumer, and printing a first bar code identifying a first account and indicating that the first coupon relates to the first group of offers. Generating a second coupon includes selecting a second group of offers, and printing a second bar. Each of the plurality of offers is redeemable for a discount on a corresponding one of a plurality of products offered for sale, and the first group of offers differs from the second group of offers.