Site-Dependent Media Playback Manipulation via Embedded Rules

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Solution Overview

Problem

Current Digital Rights Management (DRM) systems lack universal standards, making it difficult for media owners to control and manage access and distribution of electronic media files, particularly for individual creators who lack financial and technological resources, leading to unauthorized sharing and distribution.

Innovation Solution

A media delivery system and playback rules system that allow media owners to embed restrictions within media files, controlling access and playback based on defined criteria, including website or player-specific restrictions, and user attributes, with the option to direct users to premium platforms for less restrictive viewing.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If DRM technologies are implemented to control access and distribution of digital media, then access control and distribution management are improved, but device complexity and implementation cost increase significantly

Engineering Contradiction:
Improveaccess controlVSAvoidimplementation complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent segments DRM functionality into two independent components: a media delivery system that handles content distribution and a playback rules system that enforces access control. This segmentation allows each system to be optimized independently, reducing overall implementation complexity while maintaining reliable access control through the specialized playback rules system.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary layer (playback rules system) that sits between the media delivery system and the end user. This intermediary handles the complex access control logic, allowing the media delivery system to remain relatively simple while still achieving reliable DRM protection through the intermediary's rule-based control mechanism.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Reliability

If simplified DRM approaches are used where users cannot copy, print, alter or transfer material, then access control is improved, but media owners have no control of where or how the media file is distributed

Engineering Contradiction:
Improveaccess controlVSAvoiddistribution control
Core Design Contradiction:
ReliabilityVSAdaptability or versatility

Solution Approach 1:

The patent implements dynamic distribution control through the media delivery system, which can adaptively manage where and how media files are distributed based on predefined rules. The system dynamically adjusts delivery parameters, authorized destinations, and distribution channels while maintaining access control, allowing media owners to have both control and flexibility in their distribution strategy.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent changes the parameters of distribution control by introducing a rule-based system that can modify delivery behavior based on various conditions. The playback rules system evaluates multiple parameters (user credentials, device characteristics, distribution channels) and dynamically adjusts access permissions, enabling versatile distribution control without sacrificing security.

Inventive Principle:
Principle #35Parameter changes

3Ease of operation

If no DRM control is applied to media files uploaded to social networks, then ease of operation is improved, but unauthorized sharing and redistribution occur without the owner's knowledge or consent

Engineering Contradiction:
Improveupload processVSAvoidunauthorized sharing
Core Design Contradiction:
Ease of operationVSObject-generated harmful factors

Solution Approach 1:

The patent applies preliminary action by embedding playback rules and access control mechanisms into media files before they are uploaded to social networks. The media delivery system pre-configures distribution parameters and the playback rules system pre-establishes access restrictions, so that when files are shared, unauthorized redistribution is automatically prevented without complicating the upload process.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements self-service DRM where the media file itself carries the control logic through embedded playback rules. The file automatically enforces its own protection mechanisms without requiring external DRM infrastructure during playback, maintaining ease of operation while preventing unauthorized sharing through self-contained control capabilities.

Inventive Principle:
Principle #25Self-service

4Ease of manufacture

If individual owners create media files without DRM control, then ease of manufacture is improved, but they lack the financial or technological resources to develop and apply DRM control

Engineering Contradiction:
Improvecontent creationVSAvoidprotection capability
Core Design Contradiction:
Ease of manufactureVSReliability

Solution Approach 1:

The patent employs lightweight, cost-effective DRM solutions that individual creators can implement without significant financial or technological investment. The media delivery system and playback rules system are designed to be scalable and accessible, providing reliable protection capability through simplified, affordable mechanisms rather than expensive enterprise-grade DRM infrastructure.

Inventive Principle:
Principle #27Cheap short-living objects (Disposable)

Data Source

PatentUS8763149B1Site dependent embedded media playback manipulation
Publication Date: 2014.06.24 GOOGLE LLC
  • US8763149B1 patent drawing
  • US8763149B1 patent drawing
  • US8763149B1 patent drawing

AI summary

Systems and methods for site-dependent embedded media playback manipulation whereby a media owner can enable limited embedding on non-owned or non-monetized websites to direct traffic to a more valuable location. The content owner can specify sets of internet locations with associated sets of rules governing content playback criteria as well as restrictions based upon user categorizations. A playback restriction system consists of a media delivery system and a playback rules system. The media delivery system controls the delivery of the media file with embedded restrictions. The playback rules system controls the nature of the restrictions and the rules of when they are applied. Users will be directed to the location of a more valuable website where the media can be viewed with a less restrictive set of rules.