Sitelink Scoring via Visual Location
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Solution Overview
Problem
Current search engines lack the ability to effectively prioritize and include the most visually significant hyperlinks from a document in search results, leading to suboptimal user experiences.
Innovation Solution
A method and system that identify hyperlinks within a document, determine their visual locations using a document object model, score them based on these locations, and provide sitelinks in search results, prioritizing the most significant ones.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If search engines include multiple hyperlinks from a document in search results, then the quantity of information provided increases, but the relevance and user experience deteriorate due to lack of prioritization
Solution Approach 1:
The patent applies parameter changes by introducing a scoring mechanism that evaluates hyperlinks based on multiple parameters including visual location, text content, and contextual relevance. This transforms the selection process from unprioritized inclusion to parameter-based ranking, ensuring that hyperlinks with higher scores (indicating greater relevance) are prioritized in search results
Solution Approach 2:
The patent implements local quality by differentiating between individual hyperlinks within a document rather than treating them uniformly. Each hyperlink receives a unique score based on its specific characteristics (visual prominence, text relevance, position), allowing the system to selectively prioritize certain hyperlinks over others based on their local qualities and relevance to the search query
2Measurement precision
If search engines prioritize hyperlinks based on visual location, then the relevance of displayed links improves, but the complexity of processing increases
Solution Approach 1:
The patent applies segmentation by breaking down the hyperlink evaluation process into distinct components: extracting visual location data, analyzing text content, assessing contextual relevance, and computing composite scores. This segmentation allows the system to handle complex processing through modular, manageable steps rather than attempting to evaluate all factors simultaneously
Solution Approach 2:
The patent introduces an intermediary scoring mechanism that mediates between multiple evaluation criteria (visual location, text content, context) and the final hyperlink selection. This scoring intermediary transforms complex multi-dimensional evaluation data into a simplified ranked order, reducing processing complexity while maintaining measurement precision
3Manufacturing precision
If search engines analyze visual location and content of hyperlinks, then the quality of search results improves, but the processing time increases
Solution Approach 1:
The patent applies preliminary action by pre-extracting and storing key characteristics of hyperlinks (visual location data, text content, contextual information) during document crawling and indexing. This preliminary processing allows the search engine to quickly retrieve and score hyperlinks during query execution without performing intensive analysis in real-time, thereby reducing processing time while maintaining result quality
Data Source
AI summary
A computing device may receive a request for sitelinks corresponding to a document and identify a plurality of hyperlinks corresponding to the document. Each hyperlink, of the plurality of hyperlinks, may include a hyperlink object within the document. The computing device may determine a visual location corresponding to each hyperlink of the plurality of hyperlinks corresponding to the document, and assign a score to each hyperlink, of the plurality of hyperlinks, based on the visual location corresponding to the hyperlink. The computing device may provide a sitelink, corresponding to a hyperlink, of the plurality of hyperlinks, based on the score assigned to the hyperlink.