Skill-Based Item Description Customization System

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Solution Overview

Problem

Online retailers face challenges in providing a satisfying customer experience for both sophisticated and unsophisticated consumers on the same platform, as existing technologies fail to customize item descriptions effectively based on user skill levels.

Innovation Solution

A system that assesses user skill levels based on purchase history, online interactions, and preferences, allowing for the selection and integration of item descriptions tailored to specific skill levels, enabling users to choose from multiple descriptions optimized for their knowledge and experience.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If a single item description is provided to all users, then the system is simple to maintain, but the customer experience is not optimized for users of different skill levels

Engineering Contradiction:
Improvecustomization of item descriptionsVSAvoidsystem complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent segments item descriptions into multiple versions tailored to different skill levels (e.g., beginner, intermediate, expert). Each description version contains customized content appropriate for that skill level, allowing the system to adapt to diverse user needs without overwhelming complexity through modular content management

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system performs preliminary actions by pre-preparing multiple description versions for each item before users arrive. Skill level assessments are conducted in advance, and the appropriate description is pre-selected and presented to the user, eliminating the need for real-time generation and reducing system complexity

Inventive Principle:
Principle #10Preliminary action

2Loss of information

If detailed information is provided to all users, then sophisticated users get comprehensive data, but unsophisticated users are overwhelmed

Engineering Contradiction:
Improveinformation relevanceVSAvoiduser comprehension
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent applies local quality by customizing the information content of item descriptions based on the user's skill level. Each user receives information with appropriate depth and detail - sophisticated users get comprehensive technical data while unsophisticated users receive simplified, easier-to-understand descriptions, optimizing information relevance for each user segment

Inventive Principle:
Principle #3Local quality

Solution Approach 2:

The system changes the parameter of information detail and complexity based on the user's assessed skill level. By dynamically adjusting the information parameter (amount of detail, technical terminology, explanatory depth), the system maintains information relevance while improving ease of comprehension for different user groups

Inventive Principle:
Principle #35Parameter changes

3Reliability

If multiple item descriptions are maintained for different skill levels, then user understanding is improved, but the maintenance and management becomes more complex

Engineering Contradiction:
Improveuser understanding accuracyVSAvoidcontent management
Core Design Contradiction:
ReliabilityVSEase of manufacture

Solution Approach 1:

The patent implements universality by creating a multi-functional item description system where a single item has multiple description versions that serve different skill levels. This universal approach allows the same item to be effectively presented to diverse users, improving understanding accuracy while the system manages multiple descriptions through standardized processes

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS10248983B1Customized item descriptions based on skill level
Publication Date: 2019.04.02 AMAZON TECH INC
  • US10248983B1 patent drawing
  • US10248983B1 patent drawing
  • US10248983B1 patent drawing

AI summary

Techniques described herein include a system and method for providing item descriptions customized to a skill level associated with a user. In some embodiments, statements related to an item may be stored and maintained by the service provider. Each statement may be associated with one or more skill levels. In some embodiments, statements associated with each skill level may be selected by members of a user community. Upon receiving a request for an item description, a service provider may determine a skill level associated with the requestor and may populate the item description with statements associated with the requestor's skill level.