Sliding Cardholder Rack Layout for Space-Limited Retail Displays

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Solution Overview

Problem

Retail display racks often have limited space, making it difficult to showcase a large number of items while ensuring customer access and visibility.

Innovation Solution

A modular display rack system with a support mechanism, expandable track, and rotatable cardholders that can slide laterally, allowing for adjustable configuration to fit various spaces and improve visibility of products.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If display racks use fixed location configuration with set amount of space, then customers can see and access merchandise easily, but the display area is limited and cannot accommodate more items

Engineering Contradiction:
Improvenumber of items displayedVSAvoiddisplay area
Core Design Contradiction:
Quantity of substanceVSArea of stationary object

Solution Approach 1:

The display rack is divided into multiple cardholders that can be independently positioned along the track. Each cardholder represents a segmented unit that can be separately adjusted, allowing the system to accommodate more items by adding or repositioning individual cardholders without requiring a complete redesign of the display structure.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The cardholders are made movable along the track, transitioning from a static fixed-location display to a dynamic reconfigurable system. This allows the display area to be adaptively adjusted based on the number and type of items to be displayed, effectively increasing the display capacity within the same physical space.

Inventive Principle:
Principle #15Dynamics

2Area of stationary object

If display racks reduce display area to fit limited physical space, then space utilization improves, but customer access and visibility of items deteriorates

Engineering Contradiction:
Improvedisplay areaVSAvoidcustomer access to items
Core Design Contradiction:
Area of stationary objectVSEase of operation

Solution Approach 1:

The cardholders are positioned at different heights along the track, utilizing vertical space to create multiple display levels. This dimensional arrangement allows more items to be displayed in a compact area while maintaining customer accessibility, as items are distributed across different vertical zones rather than competing for horizontal space.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Solution Approach 2:

Different cardholders can be positioned at different heights and locations along the track based on the specific items being displayed. This allows optimization of accessibility for different product types, with frequently accessed items positioned at convenient heights and less frequently accessed items placed higher or lower, maintaining ease of operation despite reduced overall display area.

Inventive Principle:
Principle #3Local quality

3Quantity of substance

If display racks use modular cardholders that can slide laterally, then space utilization and visibility improve, but device complexity increases

Engineering Contradiction:
Improvenumber of items displayedVSAvoidsystem configuration complexity
Core Design Contradiction:
Quantity of substanceVSDevice complexity

Solution Approach 1:

All cardholders use the same track and engagement mechanism design, creating a universal interface that simplifies the overall system. Despite the ability to position cardholders at various locations, the repeated use of identical components (tracks, cardholders, engagement mechanisms) reduces the complexity that would otherwise arise from having to design and manage multiple different types of display elements.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS9918567B2Display rack system
Publication Date: 2018.03.20 VERIZON PATENT & LICENSING INC
  • US9918567B2 patent drawing
  • US9918567B2 patent drawing
  • US9918567B2 patent drawing

AI summary

The disclosure provides for a display rack system. The display rack system includes a support mechanism having first and second ends. The support mechanism may be configured to be attached to a surface at the first and second ends. The display rack system may also include a track mounted onto the support mechanism. The display rack system may also include a plurality of cardholders attached to the track. Each of the first plurality of cardholders may be configured to independently slide laterally relative to the track.