Smart Ad Generation via Dynamic and Configuration Files
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Solution Overview
Problem
Online advertising struggles to effectively target individual users, leading to inefficient campaigns as advertisers broaden their target market and increase ad exposure, resulting in wasted resources.
Innovation Solution
A system generates smart advertisements by selecting deals based on user profile data, creating dynamic files, identifying configuration files, and applying them to graphical templates, allowing for real-time adaptation and optimization of ad content and graphics to match user interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If advertisers broaden their target market and increase ad exposure to reach more users, then the number of potential customers increases, but advertising efficiency decreases and resources are wasted
Solution Approach 1:
The patent segments the broad target market into specific user groups based on profile data, interests, and behavior patterns. Instead of treating all users uniformly, the system divides them into segments that can be targeted with customized advertisements, thereby reaching more relevant customers without wasting resources on uninterested users.
Solution Approach 2:
The patent applies local quality by customizing advertisement content, graphics, and parameters according to specific user segments rather than using a uniform approach. Each user segment receives advertisements tailored to their particular interests and profile characteristics, improving effectiveness while maintaining resource efficiency.
2Adaptability or versatility
If advertisers use generalized advertisements to encompass as many users as possible, then the coverage of the target market increases, but the relevance to individual users decreases
Solution Approach 1:
The patent implements dynamics by making advertisement content adaptive and changeable based on user profile data. The system dynamically selects and customizes advertisement parameters, graphics, and messaging according to each user segment's characteristics, allowing the same advertisement framework to serve multiple user groups with different content while maintaining high relevance.
Solution Approach 2:
The patent applies parameter changes by modifying advertisement attributes such as content, graphics, color schemes, and messaging based on user segment parameters. The system changes these parameters dynamically to match user interests and profile data, enabling broad market coverage while preserving individualized relevance through parameter customization.
3Use of energy by moving object
If advertisers expend money to increase the exposure of advertisements, then the visibility and reach of ads improve, but the cost and resource consumption increase
Solution Approach 1:
The patent applies preliminary action by pre-segmenting users into target groups based on their profile data and interests before launching advertising campaigns. This advance preparation allows advertisers to target resources efficiently from the outset, avoiding waste on uninterested users while maximizing exposure to relevant audiences, thereby improving the ratio of resource consumption to effective exposure.
Data Source
AI summary
A system is described for generating smart advertisements based on a dynamic file and a configuration file over a network. The smart advertisements may adapt to a specific user profile information and available advertising campaign information. The system may select a deal associated with a smart advertisement campaign based on user profile data and create a dynamic file containing specific information related to the deal. The configuration file may contain advertiser specific graphical information to create a tailored and uniform look and feel for each smart advertisement generated for a particular advertiser. The system may select an appropriate graphical template relating to the smart advertisement campaign and create the smart advertisement by applying the dynamic file and the configuration file to the graphical template to create an advertisement tailored to both the user and the advertiser.