Automated Self-Serve Smart Billboard System

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Solution Overview

Problem

Current billboard advertising systems are inefficient, requiring manual operator intervention for content upload, lack real-time capabilities, and do not allow customers to directly access or manage digital billboards without administrative approval, leading to delays in updating time-sensitive content.

Innovation Solution

A fully automated self-serve smart billboard system that enables users to upload and manage content directly through a user smart device, bypassing the need for operator approval, using a system comprising a user smart device, billboard display processing system, and billboard operator server, allowing real-time updates and management of digital billboards.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If manual operator intervention is used for content upload, then content control and approval can be maintained, but uploading speed and real-time capability deteriorate

Engineering Contradiction:
Improvecontent controlVSAvoiduploading speed
Core Design Contradiction:
ReliabilityVSProductivity

Solution Approach 1:

The system enables customers to autonomously upload content to billboards through a web-based interface without requiring operator intervention. The automated system handles content transmission, formatting, and billboard selection independently, resolving the contradiction by allowing self-service content upload that maintains control while dramatically improving upload speed.

Inventive Principle:
Principle #25Self-service

2Reliability

If operator approval process is required, then content quality can be ensured, but time delay increases

Engineering Contradiction:
Improvecontent qualityVSAvoidapproval time
Core Design Contradiction:
ReliabilityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by automatically formatting content, selecting appropriate billboards, and transmitting content before operator review is even requested. This preliminary automation handles routine tasks in advance, allowing operators to focus only on quality assessment rather than manual upload procedures, thus reducing overall time loss while maintaining quality control.

Inventive Principle:
Principle #10Preliminary action

3Stability of the object's composition

If traditional upload methods are used, then system compatibility is maintained, but automation level and convenience deteriorate

Engineering Contradiction:
Improvesystem compatibilityVSAvoidupload automation
Core Design Contradiction:
Stability of the object's compositionVSExtent of automation

Solution Approach 1:

The system employs a universal web-based interface that can upload content to billboards from different manufacturers through standardized protocols. This multi-functional approach allows a single automated system to handle multiple billboard types and locations, achieving high automation while maintaining broad system compatibility without requiring proprietary software for each billboard.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Measurement precision

If manual file transfer methods are used, then content accuracy can be verified, but upload efficiency and real-time capability worsen

Engineering Contradiction:
Improvecontent accuracyVSAvoidupload efficiency
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The system incorporates automated feedback mechanisms that verify content transmission status, confirm successful billboard updates, and report any errors. This automated feedback loop maintains content accuracy by immediately detecting and reporting issues while simultaneously improving upload efficiency by eliminating manual verification steps and enabling real-time monitoring of the upload process.

Inventive Principle:
Principle #23Feedback

Data Source

PatentUS11544746B2Automated self-serve smart billboard
Publication Date: 2023.01.03 FERNANDEZ BISMARK
  • US11544746B2 patent drawing
  • US11544746B2 patent drawing
  • US11544746B2 patent drawing

AI summary

A system and method for providing automated remote digital advertising, and more specifically, a system and method for providing a fully automated self-serve smart billboard or display device. is disclosed. The Smart Billboard system consists of a user smart device, a billboard with a display processing system, and a billboard operator server. The user smart device is constructed using a user app processor, a user interface, a content creator, a content uploader, an ad scheduler, a payment processor, a login processor, and a smart device network interface. The billboard display processing system may include an upload controller, a billboard network interface, a display processor, a traffic and content receiver, an external imaging device, and a billboard system data store. The billboard operator server may include an operator processor, a billboard content scheduler, an account manager, a content approver, and a live image receiver.