Smart Card Web Server for Personalized Ad Delivery
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Solution Overview
Problem
Existing advertisement services on cellular phones are often unilateral and lack user intention, resulting in annoyance and wastage of resources due to irrelevant messages.
Innovation Solution
A system and method utilizing a smart card with a smart card web server function and USIM to provide personalized advertisements by extracting meta data from user information, searching for relevant content, and delivering targeted messages to user terminals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If unilateral advertisement services are provided to cellular phones, then advertisement delivery can be performed, but user annoyance increases and advertisement effectiveness decreases
Solution Approach 1:
The system stores user response information (interest/non-interest) in the smart card and uses this feedback to determine future advertisement delivery. The terminal device queries the smart card to obtain user preferences and delivers advertisements accordingly, creating a closed-loop feedback mechanism that adapts to user preferences and reduces annoyance.
Solution Approach 2:
The smart card autonomously stores and manages user response information without requiring continuous external intervention. The card automatically provides personalized advertisement information to the terminal device based on stored user preferences, enabling the system to self-adjust advertisement delivery based on user behavior patterns.
2Adaptability or versatility
If personalized advertisement services are provided using smart card, then user interest and engagement improve, but system complexity increases
Solution Approach 1:
The smart card serves as an intermediary device that bridges the user and the advertisement system. It stores user response information and provides personalized advertisement data to the terminal device, enabling personalization without requiring complex processing in the terminal or continuous user input, thus managing system complexity through a dedicated intermediary component.
3Loss of information
If personalized information is extracted and stored in smart card, then advertisement relevance improves, but information processing time increases
Solution Approach 1:
User response information is pre-stored in the smart card during previous interactions. When advertisement delivery is needed, the terminal device simply queries the pre-stored information in the smart card rather than performing complex real-time analysis, significantly reducing processing time while maintaining high information relevance.
Data Source
AI summary
A user terminal for providing personalized advertisement in cooperation with a smart card supporting a smart card web server function, the user terminal comprising a processor performing: a message processing module to send a request for the personalized advertisement to the smart card when a messaging service is received, and request download of advertisement contents based on a location of the advertisement contents received from the smart card; and a browser to download the advertisement contents from the location of the advertisement contents and display the advertisement contents.