Smart Container Integrates E-Commerce Into Media Playback
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Solution Overview
Problem
Online shopping experiences are hindered by the need for consumers to leave their current online activity to complete transactions, and content creators struggle to monetize media content due to interference from advertisements and lack of direct revenue streams.
Innovation Solution
The implementation of a Smart Container technology that allows for the integration of electronic commerce capabilities directly within media content, enabling transactions to be completed without leaving the current online activity and providing creators with a platform to monetize their content more effectively.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers visit the merchant's website to complete transactions, then the transaction can be completed, but the consumer must leave their current online activity and may be distracted by advertisements
Solution Approach 1:
The patent combines the merchant's store functionality directly within the media content container, allowing consumers to shop without leaving their current online activity. The containerized software integrates e-commerce capabilities (product display, cart, checkout) within the media player environment, merging shopping and media consumption into a single unified experience.
Solution Approach 2:
The containerized software acts as an intermediary that bridges the media content environment and the e-commerce transaction system. It enables transactions to occur within the media player by providing a localized shopping cart and checkout process, mediating between the consumer's media viewing activity and the merchant's sales system.
2Loss of energy
If advertisements are displayed prior to or alongside video content, then revenue can be generated, but the advertisements interfere with video content and may annoy viewers
Solution Approach 1:
The patent merges advertising revenue generation with the e-commerce functionality within the same containerized software. Instead of separate advertisement displays that interfere with content, the shopping cart and product information are integrated directly into the media player interface, allowing revenue generation without content interference.
Solution Approach 2:
Instead of displaying advertisements before or during video content, the patent inverts the approach by displaying product information and enabling purchases after or during video content through the containerized shopping system. The commerce functionality is embedded within the media environment rather than being imposed upon it.
3Loss of energy
If website hosting retains most advertisement revenue, then the hosting website profits financially, but the creators of video content struggle to see a return on investment
Solution Approach 1:
The patent segments the revenue stream by enabling direct e-commerce transactions within the containerized software. This creates a separate revenue channel that can be directly attributed to content creators through their embedded store, rather than relying on the hosting website's advertisement revenue sharing model.
Solution Approach 2:
The containerized software enables content creators to self-serve their monetization needs by providing them with a complete e-commerce system within their media content. Creators can manage their own product listings, pricing, and transactions independently of the hosting website's advertisement revenue model.
4Ease of operation
If containerized software with e-commerce capabilities is integrated into media content, then seamless shopping experiences are enabled, but the device complexity increases
Solution Approach 1:
The containerized software is designed to be universal and multi-functional, handling media playback, shopping cart management, product display, and checkout processing within a single integrated system. This reduces the need for separate applications and simplifies the user experience despite the underlying complexity.
Solution Approach 2:
The patent implements a nested architecture where the e-commerce functionality is embedded within the media player container, which itself is embedded within the web browser environment. This nested structure allows complex functionality to be organized in layers, with each layer providing specific capabilities while relying on the underlying layers for infrastructure support.
Data Source
AI summary
A method, system and computer readable medium include objects with media content. The method includes receiving, at one or more servers, a request for the media content to be displayed at an endpoint. The method includes identifying information about an environment associated with the endpoint. The method includes identifying a set of objects to include in a container for the media content based on the information identified about the environment. At least one of the objects includes program code for completing a transaction during display of the media content. Additionally, the method includes sending, by one or more servers, the set of objects to the endpoint.