Smart Device App Promotion via Installed Inventory Comparison
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Solution Overview
Problem
Multiple-system operators and content providers face challenges in suggesting new applications to customers without irritating them with redundant suggestions, as they cannot determine what applications are currently installed on consumers' entertainment devices.
Innovation Solution
A system and method that involves a smart device and a remote server comparing installed apps on a user's device with promoted apps, identifying missing apps, and providing notifications for installation, allowing for personalized app recommendations based on the user's existing app configuration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If content providers suggest new applications to customers, then app installation opportunities increase, but customers are irritated by redundant suggestions of already installed apps
Solution Approach 1:
The system performs preliminary actions by having the smart device automatically report its installed application inventory to the content provider server before any recommendation is made. This advance information gathering enables the server to filter out already-installed apps from future recommendations, preventing customer irritation while maintaining app installation opportunities.
Solution Approach 2:
The system implements a feedback mechanism where the smart device continuously reports its application inventory status to the content provider server. The server uses this feedback information to dynamically adjust its app recommendation strategy, excluding apps that are already installed on the customer's device, thereby eliminating redundant suggestions while preserving valuable installation opportunities.
2Measurement precision
If the system tracks installed apps on customer devices, then recommendation accuracy improves, but system complexity increases
Solution Approach 1:
The smart device performs self-service by automatically generating and transmitting its own application inventory information to the content provider server. This eliminates the need for complex server-side device monitoring systems, as each device independently reports its own state, thereby achieving high recommendation accuracy without proportionally increasing overall system complexity.
Solution Approach 2:
The patent introduces a simplified intermediary communication protocol where the smart device acts as the mediator between its local application inventory and the content provider server. Instead of the server directly monitoring devices or implementing complex tracking systems, the intermediary reporting mechanism from each device suffices to achieve precise recommendations with minimal added complexity.
Data Source
AI summary
Apparatus, system and method for promoting media apps to an end user of a smart device. The smart device gathers information of apps that have been installed into the smart device and provides this information to a remote server. The remote server compares the information sent by the smart device to an identification of promoted apps received from a remote source to identify apps that are not installed in the smart device that are included in the identification of promoted apps. The remote server then notifies the smart device of which apps in the identification of promoted apps are not installed into the smart device, so that a user of the smart device may choose to have the missing app installed.