Smart Display System for Automatic Object Recognition and Customer Data Collection
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Solution Overview
Problem
Existing display technologies for presenting and visualizing products are limited in providing comprehensive information to customers without requiring additional actions, and they fail to effectively gather data on customer preferences.
Innovation Solution
A display unit equipped with a control system, sensors for customer interaction and object recognition, and a vision system, which automatically detects and responds to customer interactions, providing detailed product information and visualizations without additional customer effort.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If static displays presenting goods or samples are used, then the display structure is simple, but the customer cannot obtain comprehensive information about the product without physically interacting with it
Solution Approach 1:
The display system automatically detects objects using sensors and markers, and autonomously provides product information through the display screen without requiring customer actions such as scanning codes or using smartphones. The system serves itself by monitoring customer interest and delivering relevant information automatically.
Solution Approach 2:
The patent replaces mechanical interaction systems (physical product handling, manual code scanning) with automated sensor-based detection and electronic information delivery. Sensors detect object positions and customer interest, while the control system processes this data and presents information electronically, eliminating the need for mechanical customer actions.
2Loss of information
If electronic product catalogs on screens are used, then information can be displayed, but the final effect of the product remains unknown and requires customer imagination
Solution Approach 1:
The system pre-prepares visual content showing the final effect of products (such as furniture arrangements, room designs, or product applications) and automatically presents this content on the display when customer interest is detected. This preliminary preparation of visual effects eliminates the need for customers to imagine product outcomes.
Solution Approach 2:
The system monitors customer interest through sensors detecting object position and customer behavior, then provides feedback by displaying relevant product information and visual effects. This closed-loop feedback mechanism ensures the right information is presented at the right moment based on actual customer engagement.
3Loss of information
If known interactive systems are used to obtain customer information, then data on customer preferences can be collected, but the system requires additional customer activities such as bringing products close to readers or using multi-level menus
Solution Approach 1:
The display system automatically collects customer preference data by monitoring object detection events and customer interaction patterns through sensors. The system autonomously processes this information to understand customer interests without requiring customers to actively provide data through surveys, menu selections, or other deliberate actions.
Solution Approach 2:
The patent replaces active customer participation mechanisms (manual menu navigation, code scanning, product positioning) with passive sensor-based monitoring. Optical sensors, RFID readers, and other detection systems automatically track customer behavior and object interactions, converting mechanical customer actions into digital data without requiring customer effort.
4Extent of automation
If sensors and vision systems are implemented to detect objects and customer interactions, then automatic recognition and information provision are achieved, but the device complexity increases
Solution Approach 1:
The system divides the detection and information provision functions into separate modular components: object detection sensors, customer interest monitoring sensors, control system for processing data, and display system for presenting information. This segmentation allows each component to be optimized independently and simplifies the overall system architecture.
Solution Approach 2:
The control system serves multiple functions: it processes sensor data, identifies customer interest, selects appropriate product information, controls display output, and collects preference data. This multi-functionality reduces the need for separate dedicated components for each task, thereby managing complexity while maintaining high automation levels.
Data Source
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AI summary
A device for the presentation and visualization of objects comprising at least one display (1) designed to accommodate one or more objects (3); at least one control system comprising a microcontroller/computer/logical unit (5), with implemented software (11), to which at least one sensor (4A) for the interaction of a customer with the displayed objects (3) and at least one display (6) are connected, is characterized in that it comprises a system for detecting the presence and position of objects (3) in the display (1) implemented by a marker (16) of the object (3) - sensor (4B) system connected to the control system (5) for recognizing the object (3) and/or a sensor for detecting a characteristic feature of each of the objects and/or a vision system comprising a camera or cameras oriented towards the display (1) containing the objects (3). A method for presenting and visualizing objects a) placing one or more objects (3) on one or more displays (1), b) detecting at least one interaction of a person (2) with the object (3), c) transmitting information about the interactions of the person (2) with the object (3) to a control system (5), d) processing information about the interactions of the person (2) with the object (3) in the control system by software (11), e) visualizing the processed information on a display (6), f) storing information about the interactions of the person (2) with the object (3) in a database.