Smart movable closure system for cooling cabinet
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Solution Overview
Problem
Conventional retail product containers, such as coolers and freezers, lack effective advertising and promotion capabilities, making it difficult for brands to conduct impactful 'on-the-spot' advertisements and promotions, leading to limited market penetration due to outdated and inefficient display management.
Innovation Solution
A smart, movable closure system with electronic components that includes a computing platform and customer detectors, which generates and displays personalized advertisements based on customer proximity, product inventory, and environmental conditions, using wireless communication to optimize advertising content and engagement.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If conventional retail product containers are used, then the structure is simple and easy to manufacture, but the advertising and promotion capabilities are insufficient
Solution Approach 1:
The closure system is designed to perform multiple functions: it serves as both a mechanical closure for the retail product container and an advertising display platform. The electronic components (display screens, cameras, sensors) are integrated into the closure structure, allowing it to function as both a functional closure mechanism and a marketing tool, thereby resolving the contradiction between simplicity and advertising capability.
Solution Approach 2:
The patent merges the closure mechanism with electronic advertising components into a single integrated system. The closure structure houses cameras, display screens, processors, and communication modules, combining mechanical functionality with digital advertising capabilities to enhance versatility without requiring separate independent systems.
2Productivity
If static advertisements are displayed on retail product containers, then the implementation is simple, but the customer engagement and marketing effectiveness are limited
Solution Approach 1:
The advertising system transitions from static to dynamic by incorporating cameras that detect customer presence, motion, and gestures. The display content changes in real-time based on customer interaction, creating a dynamic advertising experience that responds to customer behavior, thereby enhancing marketing effectiveness through personalized and contextual content delivery.
Solution Approach 2:
The system implements feedback mechanisms where cameras detect customer presence and actions, and the processor adjusts the displayed advertisement content accordingly. This closed-loop feedback system allows the advertising to adapt to customer engagement levels, proximity, and gestures, improving marketing effectiveness by delivering relevant content at the right moment.
3Ease of operation
If the closure system remains stationary, then the manufacturing is simple, but the customer interaction and engagement opportunities are reduced
Solution Approach 1:
The closure system incorporates movable elements that can shift positions or angles in response to customer presence and gestures detected by cameras and sensors. This dynamic movement capability enhances customer interaction by creating a more engaging and responsive advertising experience, while the movement is controlled through integrated actuators and communication modules.
4Measurement precision
If personalized advertisements are generated based on customer data, then the marketing precision is improved, but the data processing requirements and system complexity increase
Solution Approach 1:
The system uses feedback from camera-based customer detection to dynamically adjust and personalize advertisement content. The processor analyzes customer presence, motion patterns, and gestures in real-time, delivering personalized advertising messages that respond to individual customer behavior, thereby achieving high measurement precision in customer detection while managing processing complexity through integrated algorithms.
Data Source
AI summary
A smart, movable closure system that allows access to the interior from the exterior of the cabinet, is disclosed. In some embodiments, the movable structure may be coupled with a cabinet interior that is adapted to be kept at a temperature cooler than the exterior cabinet ambient temperature, for example, to store perishable consumer goods in a retail setting. In particular, the smart, movable closure system may include electronic components that display graphical renderings corresponding to one or more products stored in the retail product container. In addition, the smart, movable closure system may include a controller that, before a user opts-in, generates an opt-in invitation at the smart, movable closure system, wherein the user may interface with the system with a wireless communication device.