Smart Objects and Intelligent Templates for Digital Signage
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Solution Overview
Problem
Real-time digital signage systems require significant development effort and specialized knowledge to create and manage dynamic content, making them costly and less attractive for many applications, despite offering more engaging and dynamic displays.
Innovation Solution
A digital signage content management system that utilizes 'smart objects' and 'intelligent templates' within existing graphics programs like Microsoft PowerPoint, allowing non-technical users to create and manage digital signage content by combining real-time data with graphical elements and scheduling rules, reducing the need for custom programming and specialized training.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If real-time digital signage systems are implemented to provide dynamic and engaging content, then content dynamism and audience engagement are improved, but development effort and operating costs increase significantly
Solution Approach 1:
The system enables non-technical users to create and manage dynamic digital signage content independently through intuitive templates and pre-configured components, eliminating the need for specialized programming knowledge and reducing reliance on technical developers
Solution Approach 2:
The patent transforms the complexity parameter by changing the operational mode from custom programming to template-based configuration, allowing users to modify content through simple parameter adjustments rather than writing code, thus maintaining content dynamism while reducing development complexity
2Productivity
If real-time digital signage systems are implemented to provide dynamic content updates, then content freshness and engagement are improved, but operating costs increase
Solution Approach 1:
The system uses pre-configured templates and reusable content components that can be copied and instantiated multiple times across different displays and locations, eliminating the need to create custom content from scratch for each instance and significantly reducing overall development and operating costs
Solution Approach 2:
The templates are designed to be universal and multi-functional, capable of being deployed across multiple digital signage locations with different content needs by simply adjusting parameters, thereby reducing redundant development work and lowering operating costs while maintaining fast content update capabilities
3Ease of operation
If conventional graphics programs are used without customization, then ease of use is maintained, but ability to create dynamic data-driven content is limited
Solution Approach 1:
The system merges the ease of use of conventional graphics programs with the dynamic content capabilities of real-time digital signage systems by integrating template-based configuration and data binding features into familiar software interfaces, allowing non-technical users to create dynamic content without learning new tools or programming languages
Data Source
AI summary
A digital signage content management system is provided that uses existing interfaces such as web interfaces and turns existing commercially available graphics programs such as web based tools or locally run programs such as Microsoft PowerPoint® into a digital signage platform to facilitate developing and managing digital signage applications through the creation of smart objects and intelligent templates that are easy to create and easy to modify to suit different applications. This enables digital signage content to be professionally created without requiring custom programming for each and every stream of new and/or changing content. The smart objects and intelligent templates can also be used to provide content with changing elements in real-time.