Smart Packaging for Post-Purchase Upselling
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Solution Overview
Problem
Current systems and methods for selling products or services fail to timely and conveniently provide customers with information about related products or services after they have left the retail store or been shipped or used, limiting opportunities for upselling.
Innovation Solution
A system that utilizes smart packaging with embedded technology to collect and provide customized product information, allowing customers to receive targeted recommendations and seamlessly purchase related products through a software application on their electronic devices, enabling vendors to fulfill orders without returning to the original e-commerce platform.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional retail sales methods are used, then customers can purchase products in-store or online, but opportunities to sell related products after purchase are lost
Solution Approach 1:
The system embeds smart packaging technology with communication capabilities in the product before it reaches the customer. This preliminary action enables automatic identification and delivery of related product information after the original purchase, capturing upsell opportunities that would otherwise be lost after the customer leaves the retail environment.
Solution Approach 2:
The patent introduces a communication module as an intermediary between the purchased product and the customer's electronic device. This intermediary automatically transmits product identification information and related product recommendations, enabling seamless post-purchase marketing without requiring the customer to actively seek additional products.
2Ease of operation
If customers are redirected to the original e-commerce platform for follow-on purchases, then the original retailer maintains control, but payment friction increases and convenience decreases
Solution Approach 1:
The system enables direct purchasing through the customer's own electronic device using the embedded smart packaging technology. Customers can browse and purchase related products directly through their device without being redirected to external platforms, eliminating the need to switch between applications or websites and reducing payment friction.
Solution Approach 2:
The patent combines the product identification, recommendation delivery, and purchase fulfillment functions into a single integrated system. By merging these previously separate processes into one seamless flow through the customer's device, the system eliminates redundant steps and provides a unified shopping experience.
3Adaptability or versatility
If generic product recommendations are provided, then all customers receive the same information, but relevance to individual customer needs decreases
Solution Approach 1:
The system delivers customized product recommendations tailored to each customer's specific purchase and preferences. Instead of generic recommendations, the smart packaging technology enables targeted delivery of related product information relevant to the specific product purchased and the individual customer's needs, enhancing relevance and reducing information overload.
Data Source
AI summary
The present disclosure relates to methods and apparatus where information relating to products and services offered by various vendors may be offered for sale to customers via computing devices owned by those customers. Products and services offered to a particular customer may be related to a product previously purchased by that customer or be related to a product that a customer has access to. In certain instances, a product that a customer has access to may include a tag, such as a circuit, a chip, or printed matter that may provide information to an electronic device of a customer. After the customer's device received the information provided by the product tag, other products or services related to the tagged product may be received by the customer device.