Smart Product Display System Using Digital Media for Interconnectivity
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Solution Overview
Problem
Displaying smart products in retail settings effectively conveys their functionality and interconnectivity, as customers often rely solely on packaging design, which may not fully elucidate the products' capabilities.
Innovation Solution
A display system comprising a processor, input device, and display screen that plays digital media content, including sequences of frames illustrating the functions and interconnections of smart products, allowing customers to experience and understand the products' features through interactive vignettes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If packaging design is used to convey product information, then manufacturing cost is reduced, but information completeness deteriorates
Solution Approach 1:
The patent uses digital media content (videos, images, animations) displayed on screens to create virtual representations of smart products and their interconnections. These digital copies convey comprehensive functional information without requiring physical prototypes or complex packaging structures, thus reducing information loss while avoiding excessive device complexity.
Solution Approach 2:
The patent introduces a display system with screens and digital media content as an intermediary between the smart products and customers. This intermediary effectively communicates product functions and interconnections without requiring direct physical interaction or complex packaging, resolving the contradiction between information completeness and system complexity.
2Loss of information
If physical displays with detailed information are provided, then information completeness is improved, but space requirements increase
Solution Approach 1:
The patent transitions from two-dimensional packaging displays to multi-dimensional digital media content displayed on screens. Videos, animations, and interactive content provide comprehensive product information in a compact digital format, conveying the same or more information than physical displays would require significantly less physical space.
3Loss of information
If interactive demonstrations are provided, then customer understanding is improved, but energy consumption increases
Solution Approach 1:
The patent uses digital media content to create virtual demonstrations that replicate product functionality without requiring actual product operation. Videos and animations show how products work and interact, providing comprehensive understanding while consuming minimal energy compared to running actual smart products continuously for demonstration purposes.
Data Source
AI summary
A display system includes a plurality of smart products arranged in a physical display setting in a retail store and being available for purchased by a customer, a display screen located behind the plurality of smart products, an input device and a controller coupled to the input device and to the display screen. The controller is configured to receive an indication from the input device to instruct digital media content to be displayed on the display screen. The digital media content includes a sequence of frames of digital images that describe information related to functional features of at least a first smart product and a second smart product on physical display in front of the display screen including the functional features of how the first smart product is interconnected to the second smart product so that the first smart product prompts the second smart product to perform a function.