Smart Text Generation System for Market Data Analysis

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Solution Overview

Problem

Market researchers face significant challenges in efficiently processing and analyzing large volumes of market data from numerous disparate sources and applications, requiring extensive time and effort to understand the capabilities and strengths of various business applications, which distracts from strategic decision-making.

Innovation Solution

A system and method for generating 'smart text' that receives user inputs, accesses multiple business applications, applies business logic to generate human-readable summary reports, and presents analyzed information without requiring detailed knowledge of the specific applications used, allowing for further detailed analysis and suggested actions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If market researchers access and study multiple business applications to understand their capabilities, then the completeness of market analysis improves, but the time and effort required increases significantly

Engineering Contradiction:
Improvecompleteness of market analysisVSAvoidtime and effort to study applications
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent introduces an intermediary layer (the system with user interface and processing logic) that sits between the market researcher and the multiple business applications. This intermediary automatically queries, integrates, and presents results from numerous applications without requiring the researcher to manually study each application's capabilities, thus preserving analysis completeness while dramatically reducing time investment.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The system performs multiple functions through a single unified interface: it can query different data sources, apply various analysis methods, and present results in standardized formats. This multi-functional approach allows the researcher to access comprehensive market analysis capabilities without needing to understand or navigate multiple separate application interfaces.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Measurement precision

If numerous business applications are used to process market data, then the depth of analysis improves, but the complexity of the system increases

Engineering Contradiction:
Improvedepth of market analysisVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent segments the complex system into distinct functional modules: a user interface layer for interaction, a processing layer for data analysis, and multiple data source interfaces. Each module handles specific tasks independently, allowing the system to maintain high analytical depth through specialized processing while presenting a simplified unified interface to the researcher.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system acts as an intermediary that manages the complexity of multiple business applications behind the scenes. It handles the intricate interactions between different data sources and analysis methods, translating complex backend operations into simple user-friendly queries and results, thus preserving analytical depth while hiding system complexity.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Measurement precision

If market researchers spend significant time understanding application capabilities, then the accuracy of data interpretation improves, but productivity decreases

Engineering Contradiction:
Improveaccuracy of data interpretationVSAvoidresearch productivity
Core Design Contradiction:
Measurement precisionVSProductivity

Solution Approach 1:

The system performs self-service by automatically querying the appropriate business applications, retrieving relevant data, and presenting interpreted results without requiring the researcher to manually understand or configure each application. The system handles the complex interactions and data interpretation autonomously, maintaining accuracy while freeing the researcher to focus on strategic analysis.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system performs preliminary actions by pre-configuring and pre-processing data from multiple applications before the researcher needs it. It automatically establishes connections, retrieves data, and prepares analysis results in advance, so when the researcher queries the system, accurate interpretations are already available without requiring time-consuming study of application capabilities.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS8762192B2Methods and apparatus to generate smart text
Publication Date: 2014.06.24 NIELSEN CONSUMER LLC
  • US8762192B2 patent drawing
  • US8762192B2 patent drawing
  • US8762192B2 patent drawing

AI summary

Methods and apparatus to generate a performance metric are disclosed. An example method includes identifying a baseline volume and an incremental volume for a first time-frame and a second time-frame, calculating whether a market volume change direction is identical between the baseline volume and the incremental volume during the first time-frame and the second time-frame, and assigning a market change descriptor to the performance metric based on the calculated change direction.