Smart TV Personalized Content via Network Address and Time Period Mapping
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Solution Overview
Problem
Smart televisions receive the same presentation information regardless of user accounts, failing to provide personalized content based on user-specific information.
Innovation Solution
A method and device that determine the user account associated with a smart television's network address and time period, selecting and sending personalized presentation information matching the account's details, such as advertisement or news, to the television.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the same presentation information is pushed to all smart televisions, then the system complexity is low and implementation is simple, but the information effectiveness and user relevance deteriorates
Solution Approach 1:
The server pre-establishes a correspondence between network addresses, time periods, and accounts before pushing presentation information. When a smart television requests information, the server queries this pre-stored correspondence to determine the appropriate account and push relevant information, eliminating the need for real-time complex analysis
Solution Approach 2:
The patent introduces an intermediary mechanism (the correspondence table and query process) between the information pushing action and the smart television. This intermediary enables personalized information delivery by matching network addresses with appropriate accounts and time periods, resolving the contradiction between simple implementation and effective information delivery
2Adaptability or versatility
If presentation information is customized based on user accounts, then the information relevance and user experience improves, but the system complexity and processing requirements increase
Solution Approach 1:
The patent segments the information pushing process into distinct components: network address identification, time period determination, account correspondence querying, and personalized information selection. This segmentation allows each component to be handled independently with simple logic, achieving personalization without overwhelming system complexity
Solution Approach 2:
The system changes parameters (network address, time period) to determine the appropriate account and push corresponding information. By using these parameter changes to drive personalization through a pre-established correspondence system, the patent achieves adaptability while maintaining relatively simple processing requirements
Data Source
AI summary
The present disclosure describes a method and device for presenting information. An example method includes receiving an information presentation request sent from a first terminal and acquiring a first network address of the first terminal. At least one account according to the first network address, a first period to which a current time moment belongs, and a prestored correspondence between a network address, a period and an account are determined. Presentation information matching with account information of the at least one account is selected and the presentation information is sent to the first terminal.