Smartphone Display Mode Switching via Physical State Detection

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Solution Overview

Problem

Existing information display technologies on smart devices face challenges in enhancing the advertising effect due to limited screen size, making it difficult to engage users with advertising content.

Innovation Solution

An information display device that detects the physical state of a terminal device and dynamically changes the display mode of advertising content, such as by dividing images into regions and adjusting transmittance, to seamlessly switch between different advertising content items based on user interactions and device orientation.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Area of stationary object

If advertising content is displayed on a smart device with a small display screen, then the device portability and compactness are maintained, but the advertising effect and user engagement are reduced

Engineering Contradiction:
Improvedisplay screen areaVSAvoidadvertising effect
Core Design Contradiction:
Area of stationary objectVSEase of manufacture

Solution Approach 1:

The patent applies dynamics by making the advertising content display mode changeable based on detected physical states. The display dynamically adjusts between different modes (e.g., normal display, enlarged display, split-screen display) according to device orientation, acceleration, or other physical parameters detected by sensors, thereby enhancing advertising effect on small screens without compromising portability

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The patent changes display parameters such as display area, position, and content based on detected physical states. When specific acceleration thresholds or orientation angles are reached, the system modifies display parameters to show advertising content more prominently, effectively compensating for the limited screen area through parameter optimization

Inventive Principle:
Principle #35Parameter changes

2Ease of manufacture

If the display mode of advertising content is changed based on physical state detection, then user engagement and advertising effect are improved, but device complexity increases

Engineering Contradiction:
Improveadvertising effectVSAvoiddisplay control complexity
Core Design Contradiction:
Ease of manufactureVSDevice complexity

Solution Approach 1:

The system performs self-service by automatically detecting physical states and autonomously deciding when to switch display modes without requiring complex user interaction or external control. The detection unit and control unit work together to automatically adjust advertising display based on pre-set conditions, reducing the need for complex manual control mechanisms

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The patent implements feedback mechanisms where the detection unit continuously monitors physical states and feeds this information back to the control unit, which then adjusts the display mode accordingly. This closed-loop feedback system enables adaptive advertising display while maintaining manageable complexity through modular architecture

Inventive Principle:
Principle #23Feedback

3Area of stationary object

If advertising content is displayed on a small screen, then device portability is maintained, but information completeness and user interest are reduced

Engineering Contradiction:
Improvedisplay screen areaVSAvoidadvertising content detail
Core Design Contradiction:
Area of stationary objectVSLoss of information

Solution Approach 1:

The patent applies segmentation by dividing the display into multiple regions or layers, allowing different advertising content to be shown at different times or in different areas. When the device meets specific physical conditions, the system segments the display to show detailed advertising content without occupying the entire screen, thus preserving both portability and information completeness

Inventive Principle:
Principle #1Segmentation

Data Source

PatentUS9959646B2Information display device, distribution device, information display method, and non-transitory computer readable storage medium
Publication Date: 2018.05.01 YAHOO JAPAN CORP
  • US9959646B2 patent drawing
  • US9959646B2 patent drawing
  • US9959646B2 patent drawing

AI summary

According to one aspect of an embodiment, an information display device includes a display unit that displays first content in a display region. The information display device includes a detection unit configured to detect a physical state of a terminal device. The information display device includes a display control unit configured to direct the display unit to display second new content in the display region while changing a display mode of the first content, on the basis of the detection result of the detection unit.