SML Networking Persona Management and Alert Filtering

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Solution Overview

Problem

Existing social-mobile-local (SML) systems face challenges in efficiently managing user profiles, privacy, and alert relevance, leading to cumbersome user experiences, battery drainage, and increased risks of identity theft, especially in crowded environments where users struggle to find relevant connections amidst numerous irrelevant proximity alerts.

Innovation Solution

A streamlined SML system allows users to create multiple personas based on aggregated online profiles, with customizable privacy features and adaptive algorithms for proximity searches, enabling tailored alerts and authentication mechanisms to protect user identity and reduce notification spam.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Productivity

If the system constantly tracks device GPS coordinates to enable real-time location-based networking, then the responsiveness and availability of co-location alerts is improved, but device battery life is drained and user privacy concerns are triggered

Engineering Contradiction:
Improveresponsiveness of co-location alertsVSAvoiddevice battery life
Core Design Contradiction:
ProductivityVSUse of energy by moving object

Solution Approach 1:

The system implements periodic location updates instead of continuous tracking. Users can configure update intervals (e.g., every 5 minutes, every 15 minutes) to balance between alert responsiveness and battery consumption. The system checks for co-location only at these periodic intervals rather than continuously monitoring GPS coordinates.

Inventive Principle:
Principle #19Periodic action

Solution Approach 2:

The system dynamically adjusts tracking behavior based on user preferences and contextual conditions. Users can enable/disable location tracking selectively, set different update frequencies for different scenarios (e.g., more frequent at events, less frequent during commute), and the system adapts its monitoring intensity based on whether the device is in motion or stationary.

Inventive Principle:
Principle #15Dynamics

2Adaptability or versatility

If the system provides comprehensive location tracking and profile matching to maximize networking opportunities, then the quantity of co-location alerts is increased, but alert relevance and usability deteriorates due to notification spam

Engineering Contradiction:
Improvenetworking opportunitiesVSAvoidalert relevance and usability
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The system segments user profiles into multiple persona types (e.g., professional persona, social persona, event-specific persona) and allows selective activation. Users can choose which personas are active for location-based networking, enabling the system to provide targeted alerts only for relevant contexts rather than flooding users with all possible connections.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The system applies different alert filtering and matching criteria based on local context and user preferences. Instead of uniformly processing all co-location alerts, the system prioritizes and filters alerts based on user-defined relevance criteria, event context, and profile matching quality, presenting only the most relevant connections to each user.

Inventive Principle:
Principle #3Local quality

3Adaptability or versatility

If users create multiple profiles to manage different social and professional identities, then the ability to navigate different social contexts is improved, but the complexity of user management and profile switching increases

Engineering Contradiction:
Improvesocial and professional identity managementVSAvoidprofile management complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system implements dynamic persona activation where users can switch between multiple profiles/persona with a single action. The interface presents an easy-to-use persona selector that allows users to activate different identities based on current context (e.g., switching from professional to social persona when attending a networking event versus a family gathering).

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The system provides automated profile selection based on detected context. When users enter certain locations (e.g., conference centers, social venues), the system automatically suggests or activates appropriate personas based on the detected environment and user history, reducing the manual effort required to manage multiple identities.

Inventive Principle:
Principle #25Self-service

4Measurement precision

If the system aggregates and processes extensive user profile data to improve matching accuracy, then the precision of alert relevance is improved, but the processing time and computational resources required increases

Engineering Contradiction:
Improvealert relevance precisionVSAvoidprocessing time
Core Design Contradiction:
Measurement precisionVSLoss of time

Solution Approach 1:

The system performs preliminary profile processing and feature extraction when users initially create or update their profiles. Relevant attributes (e.g., interests, profession, event preferences) are pre-processed and indexed in advance, so that when co-location detection occurs, the system can quickly match against pre-computed data rather than processing full profiles in real-time.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system applies different levels of processing depth based on the specific matching task. For quick co-location alerts, the system uses lightweight matching criteria (e.g., basic proximity and broad interest tags). For more detailed profile matching, the system engages deeper analysis only when necessary, such as when users explicitly request detailed profile information or when initial filters indicate potential high-value matches.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS9338251B2Social-mobile-local (SML) networking with intelligent semantic processing
Publication Date: 2016.05.10 GRAPH INC
  • US9338251B2 patent drawing
  • US9338251B2 patent drawing
  • US9338251B2 patent drawing

AI summary

A social-mobile-local (SML) system and environment includes user mobile devices, a distributed communications network over which the devices communicate, a means of sensing proximity between pairs of mobile devices, and one or more SML databases and programs resident on the user mobile devices, on remote computers, or both. Challenges addressed include prevention of “alert flooding,” privacy protection, credential verification, entering detailed data on mobile devices, power-saving, and improved quality in both the choice and the content of notifications. Solutions include the aggregation of online information about a user to create an aggregate profile, enabling the user to create multiple personas by selecting what information from the profile or from other sources to reveal to other users under which circumstances, enabling the user to broadcast “wants” and preview what is available in the vicinity, linguistic analysis detecting nuanced correspondences between terms entered for wants and filtering out purely incidental word-matches, and adaptive algorithms to make the best use of battery power and other resources in dynamic surroundings.