Smoking Articles Box Inner Packaging Perforation
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Solution Overview
Problem
The inner surfaces of consumer product boxes, particularly cigarette boxes, are underutilized for marketing purposes due to the inner packaging covering the areas, preventing direct contact and obscuring print designs on the inner surfaces.
Innovation Solution
The introduction of specific perforation lines on the inner packaging allows for the removal of the inner liner, enhancing visibility of the inner surfaces, including the backside of the box, to expose reverse side printed designs for marketing and communication purposes.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If an inner packaging is used to protect smoking articles from direct contact with the box inner surfaces, then the products are protected, but the inner surfaces of the box are obscured and cannot be used for marketing purposes
Solution Approach 1:
The inner packaging is divided into a body section and a lid section that can be separated. The lid section is designed to be removable from the body section, allowing consumers to remove it and view the inner surfaces of the outer packaging. This segmentation enables both product protection (when assembled) and marketing visibility (when separated).
Solution Approach 2:
The lid section of the inner packaging is extracted as a separate removable component. By providing perforation lines that allow easy separation, the lid section can be taken out to reveal the previously obscured inner surfaces of the outer packaging, thereby converting the hidden marketing area into a visible one.
2Area of stationary object
If the inner packaging lid section is made removable via perforation lines, then the visibility of inner surfaces is enhanced, but the inner packaging structure becomes more complex
Solution Approach 1:
The inner packaging lid section is segmented from the body section through perforation lines. This segmentation allows the lid to be easily removed while maintaining a relatively simple overall structure. The perforation lines provide a clear separation path without requiring complex mechanisms.
Solution Approach 2:
Instead of making the entire inner packaging removable, only the lid section is made removable while the body section remains. This inverted approach (removing only the top part) simplifies the overall structure compared to making the entire inner packaging detachable, while still achieving the marketing visibility goal.
3Area of stationary object
If the inner packaging lid section is completely removable, then full visibility of printed designs is achieved, but the protective function is reduced
Solution Approach 1:
The protective function is segmented between the inner packaging body section (which remains in place to protect products) and the lid section (which is removable for visibility). This segmentation allows the product protection function to be maintained by the body while the lid provides access to marketing surfaces.
Solution Approach 2:
The consumer performs the action of removing the lid section before fully accessing the products. This preliminary action of removing the lid allows the marketing surfaces to be viewed first, while the body section continues to provide protection during this process and remains in place to protect products thereafter.
Data Source
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AI summary
Smoking articles box (1) for housing a charge of smoking articles with an outer packaging (2) surrounding a volume for housing the smoking articles, wherein the outer packaging comprises a body section (22) and a lid (24), the lid (24) being hinged on the body section (22), with an inner packaging (4) arranged at least partially inside the outer packaging (2) and suited for housing the smoking articles, wherein the inner packaging (4) comprises an inner packaging body section (42) and an inner packaging lid section (44). According to the invention the inner packaging lid section (44) is attached to the inner packaging body section (42) via a first perforation line (46) and a second perforation line (48) being separated from each other and sections of a circumferential perforation line.