Contextual SMS Advertising Selection Module
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Solution Overview
Problem
Traditional advertising methods, such as banner advertising and email marketing, are declining, and there is a need for innovative performance-based advertising solutions that effectively target recipients and senders through SMS messaging, which is becoming increasingly popular.
Innovation Solution
A system and method for contextual advertising that selects and delivers advertisements based on characteristics of the recipient, sender, and message, utilizing a message receiving module, advertisement selection module, and message delivery module, which can include text-to-speech and voice recognition capabilities, to send targeted SMS advertisements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional banner advertising and email marketing are used, then advertising reach is maintained, but advertising performance is declining
Solution Approach 1:
The patent transitions from traditional advertising parameters (banner displays, email formats) to SMS messaging parameters, changing the medium and delivery mechanism to achieve better performance. This involves changing how advertisements are delivered (via SMS gateway) and how they are targeted (using recipient characteristics), thereby improving advertising effectiveness in response to declining traditional methods
Solution Approach 2:
The system introduces an advertising selection module as an intermediary between the advertisement database and the delivery mechanism. This module analyzes recipient characteristics and message content to select appropriate advertisements, replacing the direct but declining traditional advertising approach with a智能化的 selection process that improves performance
2Productivity
If SMS messaging is used for advertising, then advertising reach and engagement are improved, but advertising costs increase
Solution Approach 1:
The patent applies local quality by selecting advertisements based on specific recipient characteristics (age, gender, location, interests) and message content. Instead of sending uniform advertisements to all recipients via SMS, the system tailors advertisement selection to local characteristics of each recipient and context, improving reach and engagement while reducing waste and costs associated with irrelevant advertising
Solution Approach 2:
The system sends advertisements selectively rather than universally. The advertising selection module determines which recipients receive advertisements based on partial matching of characteristics and context, avoiding excessive advertising costs by not sending SMS ads to every user, thereby achieving cost-effective reach
3Measurement precision
If advertisements are selected based on recipient and sender characteristics, then advertising targeting precision is improved, but system complexity increases
Solution Approach 1:
The patent segments the advertising system into distinct functional modules: message receiving module, advertising selection module, advertisement database, and delivery module. This segmentation allows complex characteristic analysis and targeting logic to be distributed across modules, improving targeting precision while managing system complexity through modular architecture where each module handles specific aspects of the selection process
Data Source
AI summary
A system of contextual advertising is disclosed. The system includes a message receiving module to receive a message from a sender and determine a recipient of the message. The system further includes an advertisement selection module to select an advertisement. The advertisement is selected based on at least one of a characteristic of the recipient, a characteristic of the sender, and a characteristic of the message. The system further includes a message delivery module to send the message to the recipient and an advertisement delivery module to send the advertisement to the sender.