SMS Review Request Automation for Reputation Management
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Solution Overview
Problem
Businesses face challenges in monitoring and generating online reviews across various review websites, as customers may find it inconvenient to write reviews, leading to difficulties in maintaining a positive online reputation.
Innovation Solution
The implementation of SMS-based review requests, which leverage mobile technology to send review requests directly to customers' mobile devices, encouraging them to leave reviews on the business's profile pages by directing their devices to the appropriate review sites or apps.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional review request methods are used, then businesses can monitor review websites, but it is difficult to generate reviews and customers find it inconvenient to write reviews
Solution Approach 1:
The patent introduces an automated messaging system as an intermediary between the business and customers. This system sends review requests via SMS or email and automatically directs customers to the business's profile page on review websites, eliminating the need for customers to manually search and navigate to review sites, thus improving both review generation rate and customer convenience
Solution Approach 2:
The system performs preliminary actions by automatically generating and sending review requests to customers after their transactions. It proactively directs customers to the appropriate review websites before they would otherwise need to search for them, reducing the effort required from customers and increasing the likelihood of review submission
2Loss of information
If businesses manually monitor multiple review websites, then they can track their reputation, but it becomes increasingly difficult as more websites and users are created
Solution Approach 1:
The patent creates a universal monitoring system that can track multiple review websites through a single automated platform. This system universally handles various review sites, sending consolidated review requests to customers and aggregating feedback from multiple sources, thereby maintaining effective reputation monitoring without increasing system complexity
Solution Approach 2:
The system implements automated feedback loops where review requests are sent to customers, responses are automatically collected from multiple review websites, and this feedback is consolidated and analyzed. This automated feedback mechanism eliminates the need for manual monitoring while maintaining comprehensive reputation tracking across multiple platforms
Data Source
AI summary
Facilitating requests of reviews is disclosed. Contact information associated with a potential reviewer is obtained. A message requesting the potential reviewer to write a review for an entity is transmitted. In response to receiving an indication that the potential reviewer has accepted the request to write the review for the entity, a review site on which the potential reviewer should be directed to write the review for the entity is dynamically determined. A device associated with the potential reviewer is directed to a profile page of the entity on the dynamically determined review site.