SMS Virtual Number Customer List Creation
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Solution Overview
Problem
Current methods for creating customer lists and profiles are labor-intensive, often target uninterested customers, and do not effectively utilize mobile technologies, leading to inefficient marketing efforts and low customer participation.
Innovation Solution
A method and system using mobile computing systems where potential customers send contact information via SMS to a customizable virtual number, allowing for the creation of customer profiles through mobile marketing devices with hooks that gauge interest, enabling targeted marketing and efficient list management.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If manual means are used to create customer lists, then customer contact data can be collected, but the process is labor-intensive and time-consuming
Solution Approach 1:
The system enables customers to self-add themselves to the customer list by sending their contact information via SMS to a virtual number. This eliminates the need for manual data collection by the merchant, allowing customers to provide their own information voluntarily and efficiently.
Solution Approach 2:
The patent replaces manual mechanical data entry methods with an automated SMS-based system. The virtual number automatically receives and processes customer contact information through text messages, eliminating the need for manual typing and data input operations.
2Measurement precision
If current customer list methods are used, then customer profiles can be created, but the effort required is considerable and customer participation is minimal
Solution Approach 1:
Customers actively participate by sending their own contact information and interest preferences via SMS. This self-service approach ensures that customers who choose to participate do so willingly and provide accurate information about their interests, improving profile accuracy without burdening them with complex forms.
Solution Approach 2:
The system changes the interaction parameter from complex manual data entry to simple SMS text messages. This parameter change makes customer participation much easier while still capturing essential profile information through the SMS content and response patterns.
3Quantity of substance
If broad customer lists are created, then more potential customers are reached, but many are not actually interested in the products
Solution Approach 1:
The system performs preliminary filtering by having customers voluntarily provide their contact information and express interest in specific products or categories before being added to the marketing list. This preliminary action ensures that only customers who show some level of interest are included, improving the validity of the list while maintaining its size.
Solution Approach 2:
The system uses customer responses to SMS messages and product interest indicators as feedback to refine and update customer profiles. This feedback mechanism allows the system to continuously improve the accuracy of customer interest assessment while maintaining a comprehensive list of potential customers.
Data Source
AI summary
A method and system for creating customer lists and customer profiles using mobile computing systems whereby A mobile computing system based marketing device, such as a Short Message Service (SMS) message, is created by the merchant and/or product marketer through a mobile application that includes one or more “hooks” that are presented to the mobile customers to inquire about a given mobile customer's interest level in the mobile computing system based marketing device and/or the specific offer made through the mobile computing system based marketing device. The mobile computing system based marketing device is then distributed to selected mobile customers and one or more of the selected mobile customers who receive the mobile computing system based marketing device respond, or fail to respond, to the mobile computing system based marketing device. Response data is then generated and stored in a mobile customer database and is used to create and/or update mobile customer profiles associated with the respective selected mobile customers in the mobile customer database.