SMS-WAP Ad System Embedding Sponsor Parameters
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Solution Overview
Problem
SMS technology faces high per-message costs due to carrier network infrastructure, limiting revenue opportunities, and existing solutions for supplementing content with links to online resources do not effectively extend sponsorship to Wireless Access Protocol (WAP) sites, restricting additional revenue generation for SMS providers.
Innovation Solution
An integrated SMS/WAP advertisement system that sends SMS messages with embedded links to WAP sites, including sponsor parameters, allowing the WAP site to provide advertisements associated with the SMS sponsor when the link is accessed, thereby extending sponsorship and generating additional revenue opportunities.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If SMS messages include links to WAP sites with sponsor parameters, then advertising revenue opportunities are extended to WAP sites, but the system complexity increases due to parameter tracking and sponsorship extension mechanisms
Solution Approach 1:
The SMS message includes a predetermined parameter (such as a unique identifier or tracking code) that is embedded in the link before the user clicks it. This preliminary embedding of sponsorship information allows the system to automatically extend the sponsorship to the WAP site without requiring complex real-time negotiations or manual configuration, thus extending revenue opportunities while managing system complexity through pre-planned parameter inclusion
Solution Approach 2:
The link acts as an intermediary carrier that transports the sponsor parameter from the SMS message to the WAP site. When the user clicks the link, the parameter is automatically passed along, enabling the WAP site to display sponsored advertisements without requiring direct communication between the SMS provider and WAP site, thereby simplifying the overall system architecture while extending advertising revenue streams
2Loss of energy
If SMS providers use simple text advertisements, then message costs are controlled, but revenue opportunities are limited due to presentation limitations
Solution Approach 1:
The system transitions from two-dimensional text-only SMS advertisements to a multi-dimensional advertising approach by embedding clickable links that lead to WAP sites with visual advertisements, images, and interactive elements. This dimensional expansion allows the same SMS message to generate revenue across multiple platforms and formats, increasing revenue opportunities without increasing the cost of the original SMS message
Data Source
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AI summary
Various embodiments of systems, methods, computer devices, and computer software for providing an integrated SMS/WAP advertisement are disclosed. One embodiment comprises a system for providing SMS-sponsored WAP advertisements. One such system comprises a short messaging service (SMS) application server and a web server. The SMS application server is configured to send a short message service (SMS) message to a mobile terminal that has an embedded link to a wireless access protocol (WAP) site. The embedded link includes a predetermined parameter identifying an advertiser associated with the SMS message. The web server is configured to receive a request for the WAP site. If the request includes the predetermined parameter, it is determined that the request originated from the SMS message and the WAP site is provided to the mobile terminal with an advertisement associated with the advertiser.