SNS Advertisement System Using Comment Function for Automated Posting
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Conventional methods require users to manually create advertising copy for social networking services, making it cumbersome and difficult to create effective advertisements.
Innovation Solution
An advertisement providing system that utilizes the comment function of social networking services to automatically generate and display advertisements by transmitting user information and link information between connected user identifiers, eliminating the need for users to enter advertising copy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users manually create advertising copy for SNS, then advertising can be posted, but it becomes cumbersome and difficult to create effective advertisements
Solution Approach 1:
The system enables self-service advertising by automatically generating advertisement comments using the user's own SNS profile information and transaction data. When a user completes a purchase on a commercial website, the system autonomously creates and posts promotional comments to the user's SNS timeline without requiring manual ad creation, thus resolving the contradiction between ease of operation and productivity
Solution Approach 2:
The system performs preliminary actions by pre-collecting and storing user profile information, friend lists, and transaction data in advance. When a transaction occurs, the advertisement is instantly generated and posted using this pre-prepared information, eliminating the need for users to manually create advertisements at the moment of promotion, thereby improving both ease of operation and advertising creation efficiency
2Productivity
If automatic advertisement posting is implemented, then advertising effectiveness is enhanced, but user permission and control mechanisms are required
Solution Approach 1:
The system implements feedback mechanisms by obtaining user permission through opt-in settings and by monitoring transaction completion events. The system only activates automatic advertisement posting when users have explicitly granted permission and when actual transactions are detected, providing feedback loops that balance advertising effectiveness with user control while managing system complexity through event-driven activation
Solution Approach 2:
The system adopts dynamic behavior by adjusting its operation based on user preferences and transaction events. The automatic posting function is not continuously active but is dynamically triggered only when specific conditions are met (user permission granted + transaction completed), allowing the system to achieve high advertising effectiveness when needed while maintaining lower complexity during inactive periods
Data Source
AI summary
The present invention relates to an advertisement providing system that takes advantage of the comment function of an SNS to expand Internet advertising, such as affiliate advertising, between members. Upon receiving a predetermined notification from an advertiser server, an SNS site control unit identifies a first user identifier associated with a second user identifier included in the notification and transmits, as content data, comment data including user information pertaining to a user of a second communication terminal and link information for a commercial website to a first communication terminal to which is allocated the identified first user identifier.