Social-Aware Media Stream Content Insertion
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Solution Overview
Problem
Conventional media streaming technologies deliver advertisements that are often mass-targeted and uninteresting to the audience, leading to inefficient marketing and low engagement, as they do not account for individual user preferences or social connections.
Innovation Solution
A method and system that utilize social awareness information to insert personalized content into media streams by monitoring media streams for designated markers, identifying relevant social awareness information about the target audience, and dynamically inserting tailored advertisements based on this information.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If mass-targeted advertisements are delivered to all users, then advertisement coverage is maximized, but advertisement relevancy and user engagement deteriorate
Solution Approach 1:
The patent segments the homogeneous mass-audience into heterogeneous user groups based on social awareness information, including identified interests, activities, and social connections. This segmentation enables the delivery system to target specific user segments with relevant advertisements rather than broadcasting to all users uniformly, thereby maintaining high coverage while improving relevancy through differentiated content delivery.
Solution Approach 2:
The patent applies local quality by customizing advertisement content according to each user's specific social awareness profile. Instead of uniform advertisement quality for all users, the system adjusts advertisement relevance locally for each user based on their identified interests, current activities, and social connections, ensuring that each user receives advertisements tailored to their specific context and preferences.
2Manufacturing precision
If personalized content is delivered based on social awareness information, then advertisement relevancy is improved, but system complexity increases
Solution Approach 1:
The patent implements a universal media server architecture that handles multiple functions: monitoring media streams for markers, identifying user social awareness information, selecting relevant advertisements, and delivering personalized content. This multi-functional server reduces overall system complexity by consolidating what could be separate specialized components into a single versatile platform.
Solution Approach 2:
The system employs automated processes that monitor media streams, identify user profiles, select appropriate advertisements, and deliver personalized content without manual intervention. The self-service automation reduces operational complexity by replacing manual advertisement insertion and user profile management with automated algorithms that continuously operate based on real-time data.
3Manufacturing precision
If real-time monitoring and transformation of media streams is performed, then content personalization is improved, but processing time increases
Solution Approach 1:
The patent performs preliminary actions by pre-identifying and storing user social awareness information, including interests, activities, and social connections, before advertisement insertion is needed. User profiles are maintained and updated in advance, allowing the system to quickly retrieve and match appropriate advertisements during real-time media stream processing without performing complex analysis during the critical insertion moment.
Solution Approach 2:
The system efficiently processes media streams by rapidly scanning for marker indicators that signal advertisement insertion points. When a marker is detected, the system quickly retrieves pre-prepared personalized content and inserts it, minimizing the time spent on each transformation operation and maintaining high processing speed despite the personalization requirements.
Data Source
AI summary
The insertion of content into media streams is provided. A media stream is monitored by a media server computer, the monitored media stream having at least one marker designating an associated insertion position within the media stream. A marker is selected to insert personalized social-awareness based content into the media stream. Social awareness information associated with a target of the monitored media stream is identified. The social awareness information is utilized to select personalized social-awareness based content. The personalized social-awareness based content is inserted into the monitored media stream at the corresponding insertion position associated with the selected marker to transform the media stream.