Targeted Social Group Messaging via Dynamic Subset Filtering
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Solution Overview
Problem
Current social networking sites lack effective systems and methods for facilitating communication between individuals and groups on an ad hoc basis, limiting the ability to connect with specific subsets of users based on unique criteria.
Innovation Solution
A computer-implemented method that allows users to specify criteria for searching and selecting subsets of users within a social networking site, creating unique profiles for each group and enabling communication through messages or private postings, allowing users to send targeted communications to members who meet specific criteria.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If users can communicate with any member of a group, then communication coverage is maximized, but communication relevance and targeting precision deteriorate
Solution Approach 1:
The system applies local quality by enabling users to send communications to different subsets of group members based on specific criteria. Instead of uniform communication to all members, the system allows targeted communication to specific subsets (e.g., members from certain schools, companies, or locations) while maintaining the ability to communicate with the entire group when needed.
2Ease of operation
If the system provides detailed profile templates for each group, then user information organization and search capability improve, but system complexity and data management burden increase
Solution Approach 1:
The system implements universality by using a standardized profile template structure that can be applied across multiple groups. The profile template includes common fields (name, school, company, location, interests) that serve all groups, while allowing group-specific customization. This reduces system complexity compared to maintaining entirely separate profile systems for each group.
3Measurement precision
If users must manually select each recipient, then communication targeting precision improves, but communication efficiency and time consumption deteriorate
Solution Approach 1:
The system applies preliminary action by automatically identifying and presenting subsets of users who match specified criteria before the communication is sent. When a user specifies criteria (e.g., members from a particular school or company), the system pre-processes the group member data to identify matching users and presents them as a ready-to-contact subset, eliminating the need for manual selection of each recipient.
4Adaptability or versatility
If the system enables ad hoc group communication, then communication flexibility and adaptability improve, but system complexity and processing requirements increase
Solution Approach 1:
The system implements dynamics by allowing communication subsets to be dynamically defined based on user-specified criteria rather than being fixed in advance. Users can specify different criteria (school, company, location, interests) to dynamically create different subsets of recipients from the same group, providing flexibility without requiring complex pre-defined communication channels for each possible subset.
Data Source
AI summary
A social networking system that enables a member of social networking site to search for other members whose group profiles satisfy one or more search criteria. The system further enables the member to select one or more of the members whose profile satisfies the search criteria, and enables a communication between the member and the selected members. Thus, the member may send a communication to all members whose profiles satisfy the search criteria, or to a subset of those members whose profiles satisfy the search criteria. The communication may be an e-mail, an invitation, a chat message, a private positing on a public message board, a text message or any other suitable type of communication.