Social Media Carousel With Transitional Windows
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Solution Overview
Problem
Social media platforms face challenges in effectively presenting a variety of content related to trending topics or brands without overwhelming users or wasting screen space, as existing methods often limit content to a single message or nested messages, which can be less engaging and inefficient in conveying information.
Innovation Solution
The implementation of a carousel feature within a social media timeline that uses machine learning to curate content based on user interest, allowing for a dynamic display of user-generated and branded content without scrolling the main timeline, featuring a carousel that loops with transitional windows containing multiple messages, thereby increasing content variety and engagement without increasing screen real estate.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If multiple content messages are displayed in a single targeted message using a carousel format, then content variety and information delivery are improved, but device complexity and interface design complexity increase
Solution Approach 1:
The carousel message is segmented into multiple transitional windows, where each window displays a different content message. This segmentation allows multiple pieces of information to be packaged within a single targeted message container, resolving the contradiction by organizing diverse content into discrete, manageable segments that can be cycled through sequentially.
Solution Approach 2:
The carousel implements dynamic content display by automatically cycling through different transitional windows containing various messages. This dynamic rotation of content windows allows the interface to present multiple pieces of information over time within a fixed spatial footprint, improving content variety without permanently increasing interface complexity.
2Productivity
If a carousel displays multiple messages without scrolling the main timeline, then user engagement and content consumption are improved, but screen space utilization becomes more complex
Solution Approach 1:
The carousel component is nested within the targeted message container, which itself appears in the social media timeline feed. This nested structure allows the carousel to occupy the space of a single timeline message while containing multiple internal content windows, enabling efficient content consumption without disrupting the main timeline layout or requiring additional screen real estate.
Solution Approach 2:
Instead of expanding the carousel horizontally or vertically across multiple timeline slots, the solution utilizes the temporal dimension by cycling through content windows in sequence. This dimensional shift allows multiple messages to be displayed within the spatial constraints of a single message slot, improving content consumption efficiency while maintaining compact screen space utilization.
3Adaptability or versatility
If machine learning models curate content for the carousel based on user interest, then content relevance and user engagement are improved, but computational resources and processing time increase
Solution Approach 1:
Machine learning models perform preliminary content curation by analyzing user profiles, past interactions, and message metadata to pre-select relevant content for the carousel before it is displayed. This preliminary filtering and ranking of content based on predicted user interest reduces the computational burden during actual display by pre-processing the content selection, thereby improving personalization while managing resource consumption.
Data Source
AI summary
Techniques of the disclosure are directed to a computing device creating and outputting, for display at client devices accessing a social media platform, targeted content. The computing device may receive candidate messages composed by users of a group of client devices, where the candidate messages each include a reference to the requisite product, brand, or market. If a candidate message has a determined interest score that satisfies a threshold interest score, the computing device includes the candidate message into a group of brand messages. The computing device may then send the targeted message to be output for display at another group of client devices, where the targeted message includes both an original portion and a carousel portion. The carousel portion includes a group of transitional windows, where each transitional window includes one of the brand messages from the group of brand messages.