Social Media Content Access via User-Agnostic Tracking

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Solution Overview

Problem

Social media platforms lack effective methods to link and share content, limiting users' ability to access or reference related information within their communications.

Innovation Solution

The implementation of interface elements, such as buttons, that allow users to connect to content providers, enabling access to content through user-agnostic identifiers, and tracking user interactions and behavior for improved content delivery and engagement.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If users want to share content links on social media, then content accessibility is improved, but the system complexity increases due to need for tracking and managing multiple content sources

Engineering Contradiction:
Improvecontent accessibilityVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The patent introduces an intermediary system that acts as a mediator between users and content providers. This intermediary manages the complexity of tracking user interactions across multiple content sources while maintaining simple user-facing functionality. The intermediary coordinates notifications from various content providers and aggregates user behavior data without requiring users to directly manage complex tracking mechanisms.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Productivity

If the system tracks user behavior across multiple content sources, then content delivery optimization is improved, but the amount of data processing and management increases

Engineering Contradiction:
Improvecontent delivery optimizationVSAvoiddata volume
Core Design Contradiction:
ProductivityVSQuantity of substance

Solution Approach 1:

The patent segments the data processing into distinct functional components: collecting raw interaction data from content providers, processing and analyzing this data to identify user behavior patterns, and using the analyzed insights to optimize content delivery. This segmentation allows the system to handle large volumes of data efficiently by dividing the processing workload into manageable stages, each performed by specialized subsystems.

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If interface elements are added to social media communications, then user interaction capability is improved, but the interface complexity increases

Engineering Contradiction:
Improveuser interaction capabilityVSAvoidinterface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent implements universal interface elements that can function across multiple content sources and communication contexts. These interface elements are designed to be multi-functional, serving various purposes such as initiating content access, triggering notifications, and collecting user feedback. By making the interface elements universal rather than source-specific, the system reduces overall interface complexity while maintaining high adaptability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS11558480B2Tracking content use via social media
Publication Date: 2023.01.17 COMCAST CABLE COMMUNICATIONS MANAGEMENT LLC
  • US11558480B2 patent drawing
  • US11558480B2 patent drawing
  • US11558480B2 patent drawing

AI summary

Provided are methods and systems related to communications between a social media service or provider (e.g., Twitter®, Facebook®) or other resource (e.g., web page) and one or more content providers. In an aspect, provided are methods, comprising receiving user information and a user agnostic identifier, providing an access element configured to provide access to content from a content provider based on the user information and the user agnostic identifier, receiving, from the content provider, a notification indicative of a user interaction with the content based on a user accessing the content, and tracking user behavior based on at least one of the user information, the user agnostic identifier, the access element, and the notification.