Social Media Data Aggregation System for Real-Time Analytics

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Solution Overview

Problem

The rapid growth of social media data and the time-consuming process of analyzing it across multiple analytics providers lead to outdated insights, as the situation in social media can change quickly, making real-time processing and aggregation of data essential.

Innovation Solution

A system and method for processing social media data that aggregates and analyzes data from multiple providers, enabling real-time retrieval and combination of analytics, using a platform with modules for subscription, acquisition, presentation, and API interaction to provide users with comprehensive and up-to-date insights.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If data is collected from multiple analytics providers, then the quantity and quality of insights is improved, but the time required for analysis and comparison increases

Engineering Contradiction:
Improvequantity of insightsVSAvoidtime required for analysis
Core Design Contradiction:
Quantity of substanceVSLoss of time

Solution Approach 1:

The patent merges data from multiple analytics providers into a unified platform that aggregates, normalizes, and presents insights from various sources in a single interface. This combining approach allows users to access comprehensive insights without manually comparing separate provider outputs, thereby reducing time loss while increasing quantity of insights.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent introduces an intermediary processing layer that automatically normalizes, standardizes, and contextualizes data from different analytics providers. This intermediary mechanism handles the complexity of multi-source data integration automatically, eliminating manual comparison time while preserving the comprehensive insights from multiple providers.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Speed

If real-time processing is implemented, then the speed of data retrieval is improved, but the system complexity increases

Engineering Contradiction:
Improvespeed of data retrievalVSAvoidsystem complexity
Core Design Contradiction:
SpeedVSDevice complexity

Solution Approach 1:

The patent implements preliminary action by pre-processing and pre-normalizing data from multiple analytics providers in advance, storing standardized representations that can be rapidly retrieved and combined in real-time. This preliminary preparation enables fast real-time responses without requiring complex processing operations at the moment of data retrieval.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent segments the data processing architecture into independent modular components, including separate modules for data collection, normalization, storage, and presentation. This segmentation allows real-time processing to be achieved through coordinated module operation without creating monolithic system complexity, making the system more manageable and scalable.

Inventive Principle:
Principle #1Segmentation

3Adaptability or versatility

If data from multiple providers is aggregated, then the comprehensiveness of analysis is improved, but the difficulty of data processing increases

Engineering Contradiction:
Improvecompleteness of analysisVSAvoiddifficulty of data processing
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The patent applies parameter changes by transforming data from multiple providers into a unified standardized format with consistent parameters and schemas. This parameter standardization process handles the diversity of multi-provider data structures automatically, enabling comprehensive analysis across all providers while simplifying processing through uniform data representations.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent creates a universal data processing framework that handles multiple analytics provider formats through a single multi-functional normalization layer. This universal mechanism can accommodate various data structures from different providers without requiring separate processing logic for each, thereby achieving comprehensive analysis while reducing processing difficulty through consolidation.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Data Source

PatentUS8949270B2Methods and systems for processing social media data
Publication Date: 2015.02.03 SALESFORCE INC
  • US8949270B2 patent drawing
  • US8949270B2 patent drawing
  • US8949270B2 patent drawing

AI summary

Methods and systems are provided for processing social media data. The method includes receiving a request from a user for social media analytics of social media data; sending the social media data to a first analytics provider and a second analytics provider; receiving first analytics data from the first data analytics provider and second analytics data from the second analytics provider; storing the first analytics data and the second analytics data in a database; and presenting the first analytics data and the second analytics data to the user.