Social Media In-App Payment Processing System
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Solution Overview
Problem
Current online purchasing experiences are hindered by friction, particularly in transitioning users from search engines or social networking entities to merchant sites, and the requirement for users to manually enter payment data.
Innovation Solution
The implementation of new APIs and processes that allow users to initiate and manage online purchases within social networking entities or generalized search engines, without the need to transition to merchant sites that may not store payment data, using a browser or software module to handle payment requests and manage payment data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users are transitioned to merchant sites for online purchases, then the purchasing process can be completed, but friction increases and user convenience deteriorates
Solution Approach 1:
The patent merges the purchasing process into the social networking entity by enabling direct payment processing within the social media platform. Users can complete purchases without transitioning to merchant sites, as the system integrates payment data storage and processing capabilities directly into the social networking environment, thereby eliminating site transitions and reducing friction.
Solution Approach 2:
The patent introduces an intermediary payment processing system that acts as a mediator between users and merchant sites. This intermediary layer stores payment data centrally and enables direct authorization of purchases within the social networking platform, eliminating the need for users to manually navigate to merchant sites while still facilitating the purchase transaction.
2Adaptability or versatility
If users share payment data across multiple sites, then purchases can be completed on different platforms, but security risks increase
Solution Approach 1:
The patent extracts payment data storage and processing from individual merchant sites and consolidates it into a centralized payment processing system within the social networking entity. Users provide payment information once to this secure centralized system, which then manages all purchasing transactions across different platforms without requiring users to share sensitive data with multiple merchants, thereby reducing security risks while maintaining versatility.
3Reliability
If manual payment data entry is required, then users can control their payment information, but the purchasing process becomes more complex
Solution Approach 1:
The patent implements preliminary action by having users provide their payment information once in advance to a centralized payment processing system within the social networking platform. The system stores this information securely and automatically retrieves it for future purchases, eliminating the need for manual re-entry at each transaction. This maintains user control through secure storage while dramatically simplifying the purchasing process by removing repetitive data entry steps.
Data Source
AI summary
Disclosed are a system and process of providing social networking purchasing processes. A method includes receiving, from a posting entity and at the social networking entity, a posting or a submission of a text, an image or a video. When the submission is associated with a product within a product catalog of the posting entity, the social networking entity presents in a newsfeed of users or otherwise on the social networking entity, the text, image or video with an associated option to buy. The option to buy might be presented through a messenger application or as the user browses the posting. When there is a correlation between the posting and the product catalog, and when the user makes a purchase of the product, the user is not transitioned away from the social networking entity. Initiating a payment process occurs within the social networking entity.