Social Media Post Enhancement via Non-Focus Content Overlay
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Solution Overview
Problem
Social media posts often fail to capture users' attention due to irrelevant or ignored advertisements, and users like social media influencers seek to enhance their posts with relevant content to increase engagement.
Innovation Solution
The method involves receiving a social media post, extracting a content item, identifying a non-focus portion of the frame, selecting relevant content items that fit within this portion, and overlaying them onto the post to create an enhanced version that matches the audience's content preferences and viewing duration.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If advertisements are placed in social media feeds, then revenue is generated for the social network, but users ignore or skip the advertisements quickly
Solution Approach 1:
The patent segments the social media post into focus portions (primary content) and non-focus portions (background areas). Advertisements are placed specifically in the non-focus portions, allowing the main content to maintain user engagement while ads are displayed in peripheral areas that do not compete for primary attention.
Solution Approach 2:
The patent applies local quality by making different portions of the post serve different functions: the focus portion maintains high visual quality and relevance to user interests, while the non-focus portions are optimized for advertisement placement. This allows ads to be visible without degrading the overall user experience.
2Productivity
If additional content is added to social media posts, then audience engagement increases, but the post complexity and processing requirements increase
Solution Approach 1:
The system automatically segments the post into focus and non-focus portions using image analysis algorithms. This segmentation enables intelligent placement of additional content in non-focus areas without requiring manual intervention or complex processing of the entire post.
Solution Approach 2:
The patent performs preliminary analysis to identify non-focus portions before adding advertisement content. By pre-identifying suitable areas, the system avoids complex iterative processing and ensures that additional content is placed optimally without excessive computational overhead.
3Loss of energy
If advertisements are made more prominent to capture user attention, then advertiser reach improves, but user experience and post relevance deteriorate
Solution Approach 1:
The patent segregates advertisement content from primary content by placing ads in non-focus portions. This segmentation ensures that advertisements are visible and can capture attention without obscuring or competing with the main post content, thereby maintaining post relevance.
Solution Approach 2:
The non-focus portions act as an intermediary space that accommodates advertisements without directly interfering with the focus content. This intermediary zone allows ads to be displayed prominently enough to be noticed while maintaining sufficient separation to preserve the integrity and relevance of the primary post.
Data Source
AI summary
Systems and methods are described for enhancing a social media post with a content item. An illustrative method includes receiving a social media post; extracting, from the social media post, a first content item; identifying, in a frame of the first content item, a portion of the frame that is a non-focus portion; identifying a plurality of content items that fit within the non-focus portion; identifying a content preference of an audience of the social media post; determining an estimated length of time that the audience will view the social media post; selecting a second content item, from the plurality of content items, that matches the content preference of the audience and has a duration that does not exceed the estimated length of time; generating an enhanced social media post by overlaying the second content item onto the non-focus portion; and generating for display the enhanced social media post.