Social Network Ad Trust Verification via Real-Time Connection Provider
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Current communication systems lack effective methods to establish trust between advertisers and customers, and to facilitate real-time communications and commerce within social networks, leading to inefficiencies in advertising and service provision.
Innovation Solution
A social network-based system that integrates real-time communication capabilities with a marketplace, allowing customers to assess the trustworthiness of advertisers through verified credentials and social connections, and uses a connection provider for scheduling, filtering, and payment processing to facilitate connections between customers and service providers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If traditional advertisement methods are used in web pages, then advertisers can reach web users globally, but the advertisements contain limited information and require additional clicks to reach advertiser websites
Solution Approach 1:
The patent introduces a social network intermediary system that connects customers directly to service providers through verified social connections. This intermediary platform enables real-time communication without requiring customers to leave the social network environment or click through to external advertiser websites, thereby preserving information completeness and reducing access time.
Solution Approach 2:
The social network platform serves multiple functions simultaneously: it acts as an advertisement medium, a trust verification system, a real-time communication channel, and a transaction facilitator. This multi-functionality eliminates the need for separate advertisement pages and external websites, allowing customers to access all advertiser information and communicate directly within the same platform.
2Reliability
If telephone systems are used for real-time communication, then direct voice communication is enabled, but there is no mechanism to verify trustworthiness or facilitate commerce within the communication system
Solution Approach 1:
The patent merges telephone communication capabilities with social network trust verification and commerce facilitation into a single integrated system. The communication system is combined with the social network's profile verification, connection validation, and transaction processing features, allowing trust and commerce functions to be embedded within the real-time communication pathway.
Solution Approach 2:
The social network platform serves as an intermediary that verifies the identities and credentials of communication participants before enabling real-time communication. This intermediary system checks social connections, profile authenticity, and service provider credentials, thereby establishing trust before the communication begins and facilitating subsequent commerce transactions.
3Productivity
If performance-based advertising is used where advertisers pay per click, then advertising costs are tied to measurable events, but the system lacks integration with real-time communication and trust verification
Solution Approach 1:
The patent implements a feedback mechanism where the social network system tracks and measures real-time communication events, successful connections, and commerce transactions resulting from advertisements. This feedback loop provides advertisers with measurable outcomes based on actual customer interactions and transactions rather than just clicks, while simultaneously verifying the trustworthiness of both advertisers and customers through the social network's validation system.
Data Source
AI summary
Methods and systems to facilitate real time communications and commerce via a social network. In one embodiment, a social network is used to provide information about an advertiser to demonstrate the trustworthiness of the advertiser to potential customers. In one embodiment, a method includes receiving a request from a customer for a document; and providing the customer with an advertisement embedded in the document, the advertisement including information to identify an advertiser of the advertisement based on a social network. In one embodiment, the presentation of the advertisement or the advertiser is at least partially based on the social network. In one embodiment, communication references are provided to facilitate the requests for real time communications with a member of the social network via a connection provider, which performs scheduling, filtering, payment processing, etc. for the member of the social network.