Social Network Contest Entry via Profile Linking
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Solution Overview
Problem
Current online contests, such as lotteries, face limited participation due to the difficulty and cost of reaching potential participants through traditional advertising methods like billboards, television, newspapers, and the Web.
Innovation Solution
A computer system architecture that integrates social networking platforms to host online contests, allowing users to enter by linking their profile with a contest node, promoting viral distribution through friends' notifications, and utilizing a contest distributor to manage and distribute contests across multiple providers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If traditional advertising methods (billboards, television, newspapers, web) are used to reach potential participants, then advertising coverage is achieved, but costs are high and participation is limited
Solution Approach 1:
The patent uses social network platforms as intermediaries between contest organizers and potential participants. Instead of direct traditional advertising, the system leverages social networks to distribute contest information through user profiles, friend lists, and social interactions, thereby reducing advertising costs while increasing participation reach
Solution Approach 2:
The system enables users to voluntarily share contest information with their social networks through automated notifications and sharing mechanisms. Users actively promote the contest within their social circles without requiring paid advertising, transforming passive advertising into active user-driven promotion
2Quantity of substance
If traditional advertising methods are used, then advertising coverage is achieved, but achieving significant participation is difficult
Solution Approach 1:
The patent segments the advertising message into multiple delivery channels within the social network ecosystem. Contest information is distributed through different social network platforms, user profiles, friend lists, and notification systems, allowing targeted reach to different audience segments without requiring a single complex advertising campaign
Solution Approach 2:
The system integrates multiple functions into the social network platform: profile display, friend list presentation, automated notifications, and contest entry mechanisms. This multi-functional approach simplifies the advertising delivery system while maximizing participation opportunities through various social interaction channels
Data Source
AI summary
In an embodiment, a method comprises causing, to be displayed to a user through a web page of a social network provider that provides a social network, contest data that indicates an online contest; receiving, at a particular entity, input that indicates an intention by the user to participate in the online contest; sending, from the particular entity, request data that indicates a request, by the particular entity, for one or more permissions that allows the particular entity to access information from the social network provider about the user; after sending the request data, receiving, at the particular entity, acceptance data that indicates that the user accepts the request; in response to receiving the acceptance data, causing the user to be entered in the online contest; wherein the method is performed by one or more computing devices.