Social Network Interaction Prediction System

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Solution Overview

Problem

Social networks face challenges in characterizing and managing dynamic interactions among users, leading to inefficiencies in user engagement and interaction within the network.

Innovation Solution

A system that aggregates user data to create a graph representing entities and their interactions, using statistical models to predict the effect of new connections or interactions on subsequent interactions, and generates recommendations to modulate user engagement by analyzing current and historic interactions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If the social network tracks and maintains detailed interactions among users, then the characterization of user engagement improves, but the system complexity and data processing requirements increase

Engineering Contradiction:
Improvecharacterization of user engagementVSAvoidsystem complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent segments the social network data into discrete interaction events between pairs of users, allowing the system to process and analyze interactions in manageable units rather than as a monolithic dataset. This segmentation enables precise tracking of individual interactions while reducing overall system complexity through modular data handling.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary computational layer that processes raw interaction data through statistical models and graph representations. This intermediary layer transforms detailed user interaction data into meaningful engagement metrics, achieving precise characterization without directly managing the full complexity of raw social network data.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If the social network monitors dynamic changes in connections over time, then the understanding of interaction dynamics improves, but the computational resources and time required increase

Engineering Contradiction:
Improveunderstanding of interaction dynamicsVSAvoidcomputational time
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent performs preliminary actions by pre-processing interaction data into graph representations and statistical models before detailed analysis is needed. This preliminary structuring of data allows for efficient subsequent analysis of dynamic changes, reducing the computational time required when monitoring connection evolution over time.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent implements periodic analysis of interaction dynamics by monitoring changes at defined intervals rather than continuously. This periodic approach maintains accurate understanding of network dynamics while significantly reducing computational resource requirements compared to continuous monitoring.

Inventive Principle:
Principle #19Periodic action

3Productivity

If the system provides detailed recommendations to modulate interactions, then user engagement improvement increases, but the complexity of analysis and recommendation generation increases

Engineering Contradiction:
Improveuser engagementVSAvoidanalysis complexity
Core Design Contradiction:
ProductivityVSDevice complexity

Solution Approach 1:

The patent implements feedback mechanisms where the system analyzes current interaction patterns, generates recommendations, and uses the results to refine future recommendations. This feedback loop improves user engagement through increasingly accurate recommendations while managing analysis complexity by building on previously learned patterns rather than re-analyzing all data from scratch.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent manages analysis complexity by changing key parameters in the statistical models and graph representations based on the specific analysis needs. By adjusting model parameters rather than fundamentally changing the analytical approach, the system can provide detailed recommendations for different engagement scenarios while maintaining manageable analysis complexity.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS10148608B2Characterizing and managing social network interactions
Publication Date: 2018.12.04 MICROSOFT TECHNOLOGY LICENSING LLC
  • US10148608B2 patent drawing
  • US10148608B2 patent drawing
  • US10148608B2 patent drawing

AI summary

The disclosed embodiments provide a system for facilitating interaction within a social network. During operation, the system obtains a set of attributes of a social network of a first member and a set of historic interactions in the social network. Next, the system analyzes the attributes and the historic interactions to predict an effect of a potential interaction between the first member and a second member of the social network on subsequent interactions in the social network. The system then uses the predicted effect to generate output for modulating the subsequent interactions in the social network.