Social Network Targeting for Time-Based Media Promotion
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Solution Overview
Problem
Content distributors and promoters face challenges in directly reaching target audiences interested in time-based media content, as they lack a mechanism to send supplemental content effectively within social networking systems.
Innovation Solution
A social networking system that analyzes account information and social media content items to determine user interests, allowing for targeted distribution and promotion of time-based media content by creating and modifying social media content items with relevant TBM content and promotional information, ensuring that interested users receive relevant additional content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If content distributors broadcast TBM content through traditional broadcasting, then a large audience can be reached, but the ability to directly reach specific target audiences interested in the content is lost
Solution Approach 1:
The patent introduces a social networking system as an intermediary between content distributors and target audiences. The system analyzes account information and SMCIs to identify users interested in specific TBM content, then delivers supplemental content directly to these identified users. This mediator enables both broad reach through the social network platform and precise targeting through interest-based analysis.
2Adaptability or versatility
If content distributors send supplemental TBM content directly to target audiences, then targeted delivery is achieved, but the mechanism to identify and reach interested users is lacking
Solution Approach 1:
The system performs self-service by automatically analyzing account information and SMCIs to identify user interests in TBM content. Users don't need to manually indicate their interests; the system infers them from existing social media content and account data. This automation reduces the complexity of implementing targeted delivery while maintaining high precision.
3Ease of manufacture
If traditional broadcasting is used to reach audiences, then implementation is simple, but the ability to provide relevant supplemental content to interested users is lost
Solution Approach 1:
The system performs preliminary analysis of account information and SMCIs to determine user interests before distributing supplemental TBM content. By pre-identifying interested users and their content preferences, the system ensures that supplemental content is highly relevant to recipients. This preliminary action maintains distribution efficiency while eliminating content relevance loss.
Data Source
AI summary
Time-based media is distributed and promoted in a social networking environment. Accounts of a social networking system author social media content items (SMCIs) from which a social networking system infers relevance of content to users of those accounts. Content distributors submit time-based media content to the social networking system, which creates distributor SMCIs containing the time-based media content. Accounts are identified to receive distributor SMCIs based on SMCIs previously authored by those accounts as well as identifying information and the subject of the SMCI. Content promoters may add promotional material to distributor SMCIs, which the social networking service sends to additional accounts.