Automatic User Group Assignment in Social Networks
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Solution Overview
Problem
Social networks face challenges in efficiently managing electronic messages between users and entities, with existing systems lacking effective targeting and control mechanisms, leading to undesired communications.
Innovation Solution
Implementing a method that allows entities to automatically assign users to groups based on profile attributes, using defined properties and privacy settings, enabling targeted message distribution while maintaining user control and minimizing unwanted messages.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If entities send messages to all followers without segmentation, then message distribution is simple and fast, but users receive unwanted messages and communication efficiency decreases
Solution Approach 1:
The patent segments the follower base into distinct groups based on profile attributes (location, age, gender, language, country, region, interests). Entities can create multiple groups with defined properties and automatically assign followers to appropriate groups, enabling targeted message distribution that reduces unwanted messages while maintaining distribution efficiency.
Solution Approach 2:
The patent enables entities to send different messages to different groups based on local characteristics. Each group receives customized content relevant to its specific attributes, improving message relevance and reducing unwanted communications while maintaining overall distribution efficiency.
2Measurement precision
If entities manually manage user groups, then message targeting is precise, but system complexity and operational effort increase
Solution Approach 1:
The patent implements automatic group assignment based on predefined properties and user profile attributes. When a follower's profile matches group criteria, they are automatically assigned to appropriate groups without manual intervention, maintaining precise targeting while reducing operational complexity.
Solution Approach 2:
The system enables self-service group management where followers are automatically categorized based on their own profile information. The automatic assignment mechanism reduces manual management effort while maintaining accurate message targeting through attribute-based segmentation.
3Reliability
If users have full control over their profile attributes, then user privacy is protected, but entities cannot effectively target messages
Solution Approach 1:
The patent implements partial disclosure where users share only specific profile attributes with entities for messaging purposes. Users maintain full control over their complete profile while entities receive access to relevant attributes needed for targeted messaging, balancing privacy protection with effective targeting.
Solution Approach 2:
The patent enables differential privacy control where different attributes are shared with entities based on user preferences. Users can selectively disclose location, age, interests, or other attributes to entities, allowing targeted messaging on disclosed attributes while protecting privacy on undisclosed attributes.
Data Source
AI summary
Methods, systems, and computer programs are presented for managing electronic messages of users in a social network. One method includes an operation for receiving attributes of a profile of a person with a person account that has started following an entity with an entity account, in the social network. Further, the person is added to one or more groups in the entity account based on the attributes. Each of the groups is associated with defined properties for adding persons to each group. Furthermore, messages, created by the entity and addressed to the one or more groups, are distributed to a stream of the person account.