Social Network User Migration Detection System

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Solution Overview

Problem

Companies lack detailed insights into user migration patterns on social networking sites, which hinders customer retention and satisfaction, as existing methods only provide limited information on user behavior and interactions across different social media platforms.

Innovation Solution

An event selection system that monitors social media user activities, builds user profiles, computes migration patterns, and generates reports to analyze user behavior across multiple social media channels, enabling companies to track user interactions and migration patterns between their pages and competitors' pages.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If companies use traditional web analytics to measure user stickiness, then they can obtain basic time-spent and return-interval metrics, but they cannot obtain detailed user migration patterns and cross-platform behavior insights

Engineering Contradiction:
Improveuser migration pattern informationVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The system segments user behavior tracking into distinct components: monitoring module for collecting raw interaction data, profile module for organizing user characteristics, and migration pattern module for analyzing transition behaviors. This segmentation allows comprehensive information collection while maintaining manageable system architecture through modular design.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent introduces an intermediary event selection system that acts as a mediator between social media platforms and company analytics. This intermediary collects and processes user interaction data across multiple platforms, transforming raw data into actionable migration pattern insights without requiring direct integration with each platform's complex API systems.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Measurement precision

If companies implement comprehensive user behavior monitoring across multiple social media platforms, then they can gain detailed migration pattern insights, but the implementation complexity and resource requirements increase significantly

Engineering Contradiction:
Improveuser behavior analysis precisionVSAvoidmonitoring system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The event selection system is designed as a universal multi-functional platform that can monitor and analyze user behavior across multiple social media platforms simultaneously. By creating a single system that handles data collection, user profiling, and migration analysis for various platforms, the system achieves high measurement precision while avoiding the complexity of implementing separate monitoring solutions for each platform.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system employs parameter changes by transforming raw interaction data into standardized user profile parameters and migration pattern parameters. This parameter transformation allows precise measurement of user behavior while simplifying the underlying data structures, making the monitoring system more manageable despite its comprehensive scope.

Inventive Principle:
Principle #35Parameter changes

3Productivity

If companies collect and analyze detailed user activity data across social networks, then they can improve customer retention strategies, but the data processing time and computational resources increase

Engineering Contradiction:
Improvecustomer retention effectivenessVSAvoiddata processing time
Core Design Contradiction:
ProductivityVSLoss of time

Solution Approach 1:

The system performs preliminary actions by continuously collecting and organizing user interaction data into structured profiles in real-time or near-real-time. This preliminary organization of data into standardized formats and user profiles means that when migration pattern analysis is needed, the raw data is already pre-processed and ready for analysis, significantly reducing the time required to generate actionable insights for customer retention strategies.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS10728359B2System and method for detecting and analyzing user migration in public social networks
Publication Date: 2020.07.28 AVAYA INC
  • US10728359B2 patent drawing
  • US10728359B2 patent drawing
  • US10728359B2 patent drawing

AI summary

An event selection system for computing user migration pattern across social network pages is provided. The event selection system includes a monitor module to monitor predetermined activities of social media users on preconfigured resources. The event selection system further includes a profile module to build a social media user profile based on the monitored activities of the social media users. The event selection system further includes a computing module to compute user migration patterns based on the social media user profiles. The event selection system further includes a display module to display the user migration patterns on a system user terminal. The event selection system further includes a reporting module configured to produce a report based on the monitored social media user activities.