Social Networking Relevance Index for Activity Sorting
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Solution Overview
Problem
Social networking sites face challenges in presenting user-relevant information effectively, as the chronological organization of activities makes it difficult for users to discern important activities, especially with a large number of friends and prolific users overwhelming older activities.
Innovation Solution
A system and method that organizes activities on a social networking website by calculating a relevance index based on factors such as engagement portfolio value, user affinity, user friend affinity, recency, friendship, and communication, and displays the most relevant activities to users, incorporating stream diversity measurements to ensure objective relevance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If activities are organized in chronological order, then the system is simple to implement, but users cannot discern important activities when they have many friends and prolific users
Solution Approach 1:
The patent changes the sorting parameter from chronological order to relevance-based ranking. Activities are ranked according to multiple factors including user affinity, friend affinity, recency, and engagement metrics, transforming the organization parameter to better serve users with large friend networks.
Solution Approach 2:
The patent segments the activity stream into ranked portions based on relevance scores. By dividing activities into tiers or segments according to their relevance indices, the system makes important activities more visible while maintaining a manageable presentation structure for users.
2Loss of information
If the stream includes all activities from all friends, then the user sees complete information, but older activities are pushed out by prolific users
Solution Approach 1:
The patent introduces a relevance index parameter that combines multiple factors including recency, user affinity, and engagement metrics. This parameter allows the system to rank activities such that older activities from highly relevant sources remain visible while still incorporating recent activities from all friends.
Solution Approach 2:
The system uses engagement feedback (likes, comments, shares) to continuously update activity relevance scores. This feedback mechanism ensures that activities which resonate with users remain prominent in the stream, preventing them from being pushed out simply due to recency.
3Productivity
If the system displays all activities, then users see comprehensive content, but user engagement decreases due to information overload
Solution Approach 1:
The patent implements a relevance index that weights multiple parameters including user affinity, friend affinity, recency, and engagement history. This parameter transformation enables the system to prioritize high-value activities while maintaining computational feasibility through standardized scoring algorithms.
Solution Approach 2:
The system applies partial action by selectively highlighting and prioritizing the most relevant activities rather than treating all activities equally. This selective presentation increases engagement by focusing user attention on high-value content while maintaining the option to view complete activity lists.
Data Source
AI summary
A system and method are provided for organizing a listing of activities on a social networking website, including present each user of the plurality of users an organized representation of activities, the representation of activities sorted by how relevant each activity is to the particular user.