Social Presence Scoring for Content Annotation
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Solution Overview
Problem
Existing systems fail to effectively determine and display high-quality, relevant social presence information for content items, such as advertisements, which can be beneficial for both users and content sponsors, as they often lack automated methods to assess the usefulness of social media presence annotations.
Innovation Solution
A computer-implemented method and system that identifies content items, determines associated entities, calculates social presence scores based on social activity at social networking services, and decides whether to annotate or highlight social presence information, ensuring that only high-quality social presence information is displayed, thereby enhancing user experience and sponsor benefits.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If social presence information is displayed for all content items, then user engagement and sponsor visibility improve, but information overload and user experience degradation occur
Solution Approach 1:
The system changes the parameter of social presence information by calculating quality scores based on multiple factors including social media engagement metrics, relevance to content, and user interaction patterns. This parameter transformation enables the system to differentiate between high-quality and low-quality social presence information, displaying only those that meet quality thresholds thereby avoiding information overload while maintaining engagement benefits
Solution Approach 2:
The patent applies local quality by evaluating and displaying social presence information selectively for specific content items rather than uniformly for all content. Each content item receives social presence annotations only when the associated entity demonstrates sufficient social media presence quality, creating localized high-value information displays that enhance user experience without causing widespread information overload
2Loss of information
If social presence annotations are provided for content, then sponsor visibility and user benefit improve, but system complexity and computational resources increase
Solution Approach 1:
The system performs preliminary actions by pre-calculating social presence scores for entities and maintaining updated profiles of social media metrics before content is displayed. This advance preparation allows the system to quickly determine whether to annotate content with social presence information without performing complex real-time calculations, thereby reducing computational overhead while maintaining information quality
Solution Approach 2:
The patent introduces an intermediary scoring mechanism that mediates between raw social media data and the final decision to display social presence information. This intermediary layer processes and aggregates multiple data sources into simplified quality scores, reducing the complexity of the overall system while ensuring that only useful social presence information is presented to users
Data Source
AI summary
A system and machine-implemented method for displaying social presence information associated with content, the method including identifying content being provided for display, determining an entity associated with the content, determining one or more social presence scores for the content based on social activity at one or more pages belonging to the entity at one or more social networking services, the social presence score being determined based on one or more indications of the quantity or quality of the social activity, determining, based on at least one score of the one or more social presence scores, whether the content should be annotated with social presence information regarding the social activity and providing the content and social presence information for display if it is determined that the content should be annotated with social presence information.