Social Quality Score Content Ranking for Activity Streams
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Solution Overview
Problem
Existing content presentation systems in social networking applications fail to effectively prioritize and display content items based on their relevance and engagement potential, leading to suboptimal user experience and inefficient use of available space.
Innovation Solution
A method and system that evaluate content items using social quality scores, which consider the likelihood of user engagement and social value, filter out low-scoring items, and rank remaining content items for publication in an activity stream based on these scores, using an auction model to determine the order and considering display size for efficient space utilization.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If content items are displayed in arbitrary or simple chronological order, then the system is simple to operate, but user engagement and interaction rates are suboptimal
Solution Approach 1:
The system changes the parameter of content ranking from simple chronological order to a composite score based on multiple factors including predicted engagement, social graph relationships, and content quality metrics. This transforms the display order parameter to optimize user engagement while maintaining automated operation.
Solution Approach 2:
The patent replaces manual or simple mechanical sorting mechanisms with a machine learning-based prediction system that automatically evaluates and ranks content items. This substitution enables complex engagement optimization without increasing operational complexity for users.
2Quantity of substance
If all received content items are published in the activity stream, then the quantity of content is maximized, but the quality and relevance of displayed content deteriorates
Solution Approach 1:
The system extracts and publishes only the top-ranked content items that meet a quality threshold, removing lower-quality items from publication. This extraction process maintains a manageable quantity of published content while ensuring high quality standards are met.
Solution Approach 2:
The patent applies different quality standards and ranking criteria to different content items based on their individual characteristics, such as source reliability, engagement potential, and relevance to the user. This enables selective publication where each content item is evaluated and published according to its specific quality attributes.
3Illumination intensity
If content items with larger display sizes are prioritized, then visual impact is improved, but the total number of content items that can be displayed decreases
Solution Approach 1:
The system dynamically adjusts content item display sizes and positions based on their predicted engagement scores and visual impact metrics. High-value content items may receive larger display sizes to maximize their impact, while lower-value items are displayed in more compact forms, creating a dynamic layout that optimizes both visual impact and content quantity.
Data Source
AI summary
Methods, systems, and apparatus, including computer programs encoded on a computer-readable storage medium, and including a method for displaying content. The method comprises receiving content items that are publishable to an activity stream in a social networking application for a user in a social network. The method further comprises evaluating the received content items using social criteria, including determining a social quality score for each content item. The method further comprises filtering the received content items to remove content items having social quality scores below a predetermined threshold. The method further comprises ranking remaining content items according to their associated social quality scores. The method further comprises publishing the remaining content items in the activity stream for the user in an order based at least in part on the ranking.