Automated Content Delivery Based on Social Network Relationships
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Solution Overview
Problem
Existing photograph merchandise delivery services burden users with complex operations for selecting and customizing content, often failing to consider user interests and relationships, leading to inappropriate content suggestions.
Innovation Solution
An information processing apparatus that determines user relationships and automatically selects and delivers content based on acquired information from social networking services, including profile, schedule, and activity data, to suggest personalized photograph merchandise at appropriate times.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If the user specifies selection conditions or comments before delivery, then the content can be customized to user preferences, but the user burden increases due to required input operations
Solution Approach 1:
The system automatically determines user relationships and selects content without requiring user input. The determination unit autonomously analyzes social networking service data to identify relationships, and the selection unit automatically chooses appropriate content based on these relationships, eliminating the need for users to specify selection conditions or comments.
Solution Approach 2:
The system pre-determines user relationships and pre-selects content based on these relationships before delivery is requested. By performing relationship determination and content selection in advance using automated analysis of available data, the system prepares customized content without requiring users to perform input operations at delivery time.
2Ease of operation
If the system does not consider user relationships, then the operation is simpler, but the content delivery appropriateness decreases
Solution Approach 1:
The determination unit automatically determines user relationships by autonomously analyzing data from social networking services without requiring users to manually specify relationships. The system self-services the relationship determination process, maintaining operational simplicity while improving content appropriateness through automated relationship awareness.
3Ease of operation
If automated content selection is implemented, then user burden is reduced, but the system complexity increases
Solution Approach 1:
The system is divided into distinct functional modules: a determination unit for relationship determination, a selection unit for content selection, and a delivery unit for content delivery. This segmentation allows each unit to perform its specific function independently, managing system complexity through modular design while achieving automated content selection that reduces user burden.
4Reliability
If relationship-based content selection is implemented, then content appropriateness for gifts improves, but the information processing requirement increases
Solution Approach 1:
The system uses social networking service data as an intermediary source to determine user relationships. Instead of directly processing extensive personal information, the determination unit analyzes readily available SNS data (such as interaction patterns, connection history, and profile information) to infer relationships, reducing the volume of information that needs to be processed while maintaining gift appropriateness.
Data Source
AI summary
An information processing apparatus and method that provides for automatically suggesting and delivering content based on a relationship between a user and a person to whom the content is to be delivered.