Social Network Shopping Information Extraction Interface

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Solution Overview

Problem

Users of social networks lack a straightforward way to view shopping information about items their contacts are interested in or have purchased from specific retailers, requiring them to manually sift through posts and interactions on the social network platform.

Innovation Solution

A system that allows users to access a graphical user interface on their computing device to view shopping information about items their social network contacts are interested in or have purchased, by integrating a shopping action server with the social network server, enabling filtering and browsing of trending items and contacts' shopping actions.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If users manually sift through social network posts to find shopping information, then they can access contact shopping actions, but it requires excessive time and effort

Engineering Contradiction:
Improveshopping information accessibilityVSAvoidtime to find shopping information
Core Design Contradiction:
Loss of informationVSLoss of time

Solution Approach 1:

The patent extracts shopping action information from social network posts and presents it in a dedicated, organized interface. The system identifies and separates shopping-related content (purchases, interests, reviews) from general social media noise, allowing users to access this information directly without manually searching through posts.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The patent introduces an intermediary system (shopping action interface) that mediates between the social network data and the user. This intermediary automatically processes, filters, and presents shopping information in a structured format, eliminating the need for users to manually search through social network posts.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If users log into the social network to view contact shopping actions, then they can access the information, but they cannot shop at the retailer simultaneously

Engineering Contradiction:
Improveshopping information visibilityVSAvoidconvenience of shopping access
Core Design Contradiction:
Loss of informationVSEase of operation

Solution Approach 1:

The patent merges the shopping information interface with the retailer's shopping platform. By integrating contact shopping actions directly into the retailer's interface, users can view social shopping information and perform purchases within the same system, eliminating the need to switch between social network and shopping platforms.

Inventive Principle:
Principle #5Merging (Combining)

Solution Approach 2:

The patent creates a multi-functional interface that serves both social networking purposes (viewing contact shopping actions) and e-commerce purposes (browsing and purchasing items). This universal interface allows users to perform multiple tasks—social browsing and shopping—within a single platform.

Inventive Principle:
Principle #6Universality (Multi-functionality)

3Loss of information

If contacts explicitly share shopping information on social network, then shopping information is available, but not all contacts do this

Engineering Contradiction:
Improveshopping information sharingVSAvoidautomatic detection of shopping actions
Core Design Contradiction:
Loss of informationVSExtent of automation

Solution Approach 1:

The patent implements feedback mechanisms that automatically detect shopping actions through various signals (purchases, browsing behavior, product views) and feed this information back to the shopping action interface. This automated feedback system eliminates the need for contacts to manually share shopping information, as the system continuously monitors and captures shopping-related data.

Inventive Principle:
Principle #23Feedback

Solution Approach 2:

The patent enables the system to automatically gather and process shopping information without requiring user intervention. The system self-services by automatically detecting shopping actions, extracting relevant data, and presenting it in the shopping action interface, eliminating the need for contacts to explicitly share information.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS10319012B2View items based on purchases of social media contacts
Publication Date: 2019.06.11 WALMART APOLLO LLC
  • US10319012B2 patent drawing
  • US10319012B2 patent drawing
  • US10319012B2 patent drawing

AI summary

A computer-implemented method for providing shopping information for a plurality of contacts of a social network of a user to a computing device corresponding to the user includes receiving a request from the computing device to provide shopping information for one or more contacts of the social network. The shopping information relates to one or more items offered for sale by a retailer indicative of a shopping action performed and explicitly shared by the one or more contacts. The shopping information is obtained based on the request and shopping display data is generated based on the obtained shopping information. The shopping display data is prompted to the computing device. The shopping display data prompts the computing device to display the shopping information in a graphical user interface of the computing device.