Solution Graph for Multi-Stage Content Workflow Management
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Solution Overview
Problem
Traditional content management systems (CMS) are inefficient in managing the lifecycle of digital content across multiple channels, lacking adaptability and requiring data transformation and combination from multiple systems, which delays interpretation and fails to provide versatile and configurable workflows.
Innovation Solution
A knowledge/solution graph that integrates binaries, workflows, intellectual property rights, and analytics, allowing entities with multiple properties and relations, enabling real-time querying and denormalization for full-text semantic search, along with a hypermedia API that adapts to changes, providing a unified view of digital assets and content across all marketing channels.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If traditional CMS uses multiple separate systems for content management, then specific content functions can be managed, but data transformation and combination from multiple systems is required, resulting in delayed interpretation and reduced efficiency
Solution Approach 1:
The patent merges multiple separate content management systems into a single unified CMS that handles all content types (documents, images, videos, etc.) and all marketing channels through one integrated platform. This eliminates the need for data transformation and combination from multiple systems, enabling real-time interpretation and improving content management efficiency while reducing data interpretation time.
Solution Approach 2:
The unified CMS is designed with multi-functional capabilities to manage diverse content types across multiple marketing channels simultaneously. The system provides universal content creation, management, and distribution functions that adapt to different content formats and channel requirements without requiring separate specialized systems, thereby improving productivity and eliminating time delays.
2Adaptability or versatility
If traditional CMS provides basic content management, then content creation and modification are possible, but the system lacks adaptability to changing needs and requires transformation and combination of data from multiple systems
Solution Approach 1:
The unified CMS implements universal content management functions that adapt to changing content lifecycle requirements. The system provides configurable workflows, multiple content type support, and flexible channel management within a single platform, enabling the system to adapt to evolving needs without requiring integration of multiple specialized systems, thus improving adaptability while maintaining manageable complexity.
3Adaptability or versatility
If traditional CMS manages content across multiple channels, then content distribution is possible, but the system fails to provide versatile and configurable workflows
Solution Approach 1:
The unified CMS implements dynamic and configurable workflows that can be customized based on specific content types, channels, and business requirements. The system allows users to define flexible approval processes, publication schedules, and content routing rules that adapt to different scenarios, providing workflow versatility while maintaining ease of operation through an intuitive configuration interface.
Data Source
AI summary
A method and system provide the ability to manage entities of a marketing domain model in a multi-state workflow. Multiple entities are acquired in a content hub. Each entity is a set of data that belongs together as one and includes properties that describe entity details. Relations are created between the multiple entities to give meaning to the marketing domain model. A solution graph is generated that represents all of the multiple entities (nodes) and relations (edges). Inside the solution graph, a state workflow can be created for each node. Nodes can be linked to a state and there are transitions between the states. Multiple non-linear state workflows can be orchestrated by an overall waterfall-based workflow (that is linear and time duration based. A graphical user interface enables management of and renders a representation of the multiple entities, the solution graph, and the workflows.