Spatial Audio and XR Product Cues for Faster E-Commerce Browsing
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Solution Overview
Problem
E-commerce platforms provide an exclusively visual shopping experience, leading to unviewed items due to user time constraints, and existing audio synthesis methods require user input for product search queries, limiting immersive engagement.
Innovation Solution
Implementing a system that uses generative AI to generate audio and XR content based on user interaction, device capabilities, and proximity, providing supplemental audio and visual enhancements without requiring explicit user input.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If video content is made accessible alongside product descriptions, then product information completeness is improved, but user browsing efficiency deteriorates because users must stop scrolling to watch videos
Solution Approach 1:
The patent transitions video content from a two-dimensional visual display to a three-dimensional spatial audio experience. Audio content is rendered with spatial positioning that corresponds to the physical location of products in the virtual store, allowing users to perceive product information through sound direction and distance without interrupting their browsing flow.
Solution Approach 2:
The patent replaces the mechanical interaction of watching videos on screen with an acoustic field-based information delivery system. Spatial audio rendering engines generate sound fields that convey product information acoustically, substituting the visual-mechanical video playback system with an auditory spatial system that operates in parallel with browsing.
2Adaptability or versatility
If users are provided with extensive product listings, then product selection variety is improved, but user review capacity deteriorates due to lack of user time and energy
Solution Approach 1:
The patent applies different information delivery qualities to different spatial locations within the virtual store. Products that are physically closer to the user or positioned in focal areas receive enhanced spatial audio presentation, while distant products receive standard audio presentation. This creates localized information density that matches user attention patterns.
Solution Approach 2:
The system pre-positions spatial audio content in the acoustic field corresponding to product locations before users actively search for them. As users move through the virtual store, audio information about nearby products is already available in the spatial audio field, allowing users to passively absorb information about multiple products without active searching or stopping.
3Loss of information
If audio content is rendered for all products, then information accessibility is improved, but system computational load increases
Solution Approach 1:
The patent implements partial spatial audio rendering by generating acoustic fields only for products within a user's current field of view or proximity zone, rather than rendering audio for all products in the catalog. This selective approach provides sufficient information accessibility for relevant products while significantly reducing the computational burden of audio field generation.
Solution Approach 2:
The virtual store space is segmented into multiple zones with different audio rendering priorities. The system divides the product catalog into segments based on spatial proximity to the user, rendering high-fidelity spatial audio only for products in the immediate vicinity while using lower-fidelity or no audio rendering for distant products, thereby distributing computational load across spatial segments.
Data Source
AI summary
Systems and methods are presented herein for creating and rendering supplemental content of a selectable product icon of an e-commerce interface in response to user interaction with the selectable product icon. A list of products with a plurality of selectable icons is retrieved from a server based on at least one parameter of a query from an identified first device. The first device is determined to be communicatively coupled to at least one secondary device. Using an artificial intelligence generative engine, supplemental content corresponding to one or more products is generated based on device information of the at least one secondary device. In response to determining that a position of the at least one selectable icon is within a threshold distance of the subset of the list of products displayed or is being displayed, instructions are transmitted to the at least one secondary device to render the supplemental content.