Spatial Subtitle Linking for In-Content Product Search
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Solution Overview
Problem
Consumers face inconvenience in acquiring product information related to broadcast derivative products during content consumption, and spatial subtitle creators do not receive proper compensation for generating sales-related subtitles.
Innovation Solution
A server system that generates and manages spatial subtitle databases and creator databases to provide sales information of broadcast derivative products upon user interaction, enabling direct product information access and commission payment to subtitle creators.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If consumers access online shopping malls through terminals to search for product information, then product information can be acquired, but the process becomes inconvenient and time-consuming
Solution Approach 1:
Product information is pre-associated with specific scenes in the content before the user views it. When a user touches a product in a content scene, the information is immediately retrieved and displayed without requiring the user to separately access online shopping malls or search databases, thus saving time while ensuring information accessibility
Solution Approach 2:
A server acts as an intermediary between the content playback device and the product information database. The server receives touch input coordinates from the content, retrieves corresponding product information, and transmits it to the user terminal, eliminating the need for users to directly access complex online shopping mall systems
2Adaptability or versatility
If spatial subtitle creators generate spatial subtitles for content scenes, then product information can be linked to scenes, but the creators do not receive proper compensation
Solution Approach 1:
The system implements a feedback mechanism where sales information is tracked and creators receive commissions based on products purchased through their spatial subtitles. When a user touches a product in a scene and completes a purchase, the server identifies the corresponding spatial subtitle creator and pays them a commission, thus providing proper compensation while maintaining the product-linking capability
Data Source
AI summary
A method for providing product information on content includes the steps of: after providing content to a content user terminal, receiving a product search request message from the content user terminal; extracting, from the product search request message, content information, location information and time information; extracting time information corresponding to scene-specific spatial subtitles on the basis of a subtitle file for the content; extracting, from among spatial subtitles of a scene corresponding to time information, sales information regarding a broadcast derivative product, and providing the extracted sales information to the content user terminal; if purchase of the broadcast derivative product is completed via the sales information, extracting, from a pre-built spatial subtitle creator database, a spatial subtitle creator that has registered the spatial subtitles of the scene; and paying some of a sales amount of the broadcast derivative product to an account of the spatial subtitle creator.