Spatial Temporal Analysis for Mobile Device Address Linking
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Solution Overview
Problem
Current technologies fail to accurately link mobile devices to individual or household addresses for delivering enhanced services, as existing databases are typically keyed by name and address, and mobile applications only have access to device ID keys, lacking household address information.
Innovation Solution
The system employs spatial and temporal analysis using location data from mobile ad networks, sensors, and databases to associate mobile devices with residential addresses, creating enhanced services by linking device data with commercial and government databases, and identifying social networks based on common interests.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If databases are keyed by name and address, then data can be stored and retrieved, but mobile devices cannot be linked to individual or household addresses since mobile applications only have access to device ID keys
Solution Approach 1:
The patent introduces an intermediary system that collects location data from mobile devices and matches it with database records containing name and address information. This intermediary layer bridges the gap between device ID keys and address-based databases, enabling accurate linking without directly modifying existing database structures or mobile applications.
Solution Approach 2:
The system segments the data linkage process into distinct components: location data collection from mobile devices, spatial analysis to determine residential addresses, temporal analysis to establish household associations, and matching with database records. This segmentation allows each component to be optimized independently while solving the overall linking problem.
2Adaptability or versatility
If spatial and temporal analysis is used to associate mobile devices with residential addresses, then enhanced services can be delivered, but the system complexity increases
Solution Approach 1:
The patent creates a universal system that performs multiple functions: it associates mobile devices with residential addresses, links devices to household members, enables targeted advertising, and supports various enhanced services. This multi-functional approach consolidates what could be multiple separate systems into a single platform, managing complexity through consolidation rather than proliferation.
Solution Approach 2:
The system utilizes changes in spatial parameters (location coordinates) and temporal parameters (time stamps) to associate mobile devices with residential addresses and household members. By analyzing patterns in these parameters, the system derives meaningful associations without requiring complex direct identification methods.
3Loss of information
If location data is collected and analyzed to build location profiles, then mobile devices can be linked to databases, but privacy concerns arise
Solution Approach 1:
The patent creates anonymized copies of location data and household information that can be used for matching and service delivery without exposing actual personal identifiers. These copies contain sufficient information to link devices to databases while removing or obscuring direct privacy-sensitive elements, allowing information access while mitigating privacy risks.
Data Source
AI summary
Various embodiments of the present technology generally relate to data delivery. More specifically, some embodiments of the present technology relate to systems and methods for using spatial and temporal analysis to associate data sources with mobile devices. The delivery of data to support a wide variety of services for and about mobile devices that are based on data stored in corporate, commercial, and government databases which is not currently linked to individual mobile devices. Some embodiments allow advertisers to better target their ads to relevant target audience with greater accuracy.