Spherical Image Presentation Style Change for Web Interaction
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Solution Overview
Problem
Users may not recognize full-view spherical images displayed on Web pages, leading to decreased advertising effectiveness, as these images are not distinguished from normal images and lack interactive features that highlight their 360-degree view.
Innovation Solution
An information processing apparatus and method that detect user operations on Web pages to change the presentation style of full-view spherical images, including rotation, enlargement, and switching, based on user interactions, to guide the viewer's gaze and enhance recognition of the image's spherical nature.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If full-view spherical images are displayed as normal images on Web pages, then the display simplicity is maintained, but the user recognition of the spherical image's interactive features decreases
Solution Approach 1:
The patent applies visual differentiation by changing the presentation style of spherical images based on user operations. When a user interacts with the spherical image (e.g., dragging, scrolling), the image transitions between different display modes (such as between a thumbnail view and an expanded view, or between different orientation states), creating visible changes that distinguish it from static normal images and highlight its interactive spherical nature
Solution Approach 2:
The patent makes the spherical image dynamic by enabling it to change its presentation style in response to user operations. The image can transition between different states (e.g., rotated orientations, expanded/contracted views, different projection modes), transforming from a static display element into an interactive component that responds to user input, thereby distinguishing it from normal static images
2Device complexity
If no interactive features are provided for spherical images, then the system complexity is reduced, but the advertising effectiveness decreases
Solution Approach 1:
The patent implements a unified interaction mechanism that handles multiple types of user operations (dragging, scrolling, clicking) through a single presentation style change system. The same interaction framework supports different spherical images and various interaction modes, reducing the need for separate handling code for each image type or interaction method, thereby managing complexity while providing rich interactive functionality
Solution Approach 2:
The patent implements feedback mechanisms where the spherical image's presentation style changes in response to user operations, providing immediate visual feedback that confirms user interaction. This feedback loop (user operation → presentation style change → visual update) engages users and makes the interactive nature of spherical images apparent, thereby improving advertising effectiveness without requiring complex separate feedback systems for each image
Data Source
AI summary
An information processing apparatus includes circuitry to receive a signal indicating that a user operation is performed on a screen having a first region including an image and a second region, the screen being displayed on a display, update a display status of the screen based on the received signal corresponding to the user operation performed on the screen, determine whether the user operation is performed on the first region or the second region, and change a presentation style of the image in the screen displayed on the display based on a determination that the user operation is performed on the second region.