Splash Ad Display via Full-Screen Clickable Area

The patent transitions from a two-dimensional small clickable area to a three-dimensional full-screen advertisement display. By expanding the advertisement to occupy the entire screen space, the clickable area is dramatically increased from a small preset region to the complete display area, thereby significantly improving the click-through rate while maintaining simple interaction mechanics.

The patent segments the advertisement viewing process into distinct states: full-screen display mode and small window mode. Users can switch between these modes through specific gestures (such as swiping), allowing the system to provide both a large clickable area when needed and a compact display when not in use, thus resolving the contradiction between simplicity and ease of operation.

The patent utilizes the full screen space by transitioning the advertisement from a small preset area to a full-screen display. This dimensional expansion maximizes the visible area of the advertisement, ensuring that the entire ad content is exposed to users without being constrained by a limited clickable region, thereby dramatically increasing the exposure rate and advertisement value.

The patent makes the entire full-screen area functional for both display and interaction purposes. Unlike conventional approaches where only a small portion is clickable, the full-screen advertisement allows any area to serve as both the display region and the interaction region, maximizing both exposure and click-through opportunities simultaneously.