Sponsor Content Selection System for Streaming Media
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Solution Overview
Problem
Existing content distribution systems lack flexibility in advertising, forcing users to watch predetermined advertisements, which can be ineffective and uncomfortable, reducing the appeal of sponsors and limiting user engagement.
Innovation Solution
A program that allows users to interact with a server to obtain and output sponsor content based on user preferences, enabling independent management and selection of advertisements, including motion pictures, coupons, and other offers, after the main content is finished, using identification information to provide personalized and engaging content.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If advertisement is brought into correspondence with reproduced movie on one-to-one basis, then charging management is simplified, but user freedom and advertisement effectiveness are reduced
Solution Approach 1:
The patent segments the advertisement system into multiple independent advertisement items that can be individually selected and managed, rather than treating advertisement as a single fixed entity tied to each movie. This allows the system to maintain simple charging management while providing users with freedom to choose from multiple advertisement options.
Solution Approach 2:
The patent introduces dynamic advertisement selection where users can freely choose which advertisements to watch, and the system dynamically manages advertisement reproduction states. This dynamic approach maintains charging simplicity through automated state tracking while significantly improving user freedom and advertisement effectiveness.
2Device complexity
If predetermined advertisement is required, then system complexity is reduced, but user comfort and sponsor appeal are worsened
Solution Approach 1:
The patent implements a self-service advertisement system where users autonomously select advertisements they wish to watch, and the system automatically manages the reproduction states and charging calculations. This eliminates the need for complex predetermined advertisement scheduling while improving user comfort through voluntary participation.
3Reliability
If user must watch predetermined advertisement, then advertisement delivery is ensured, but user engagement and sponsor effect are reduced
Solution Approach 1:
The patent incorporates feedback mechanisms where users provide selection input about which advertisements they want to watch, and the system responds by managing the reproduction of selected advertisements. This feedback loop ensures reliable advertisement delivery while simultaneously improving user engagement through voluntary participation and personalized selection.
Data Source
AI summary
A CPU accesses a content corresponding to a motion picture ID included in designated motion picture information, among contents uploaded to a distribution server. Then, when distribution of the content from the distribution server is started, the CPU carries out streaming-play of the received content. Thereafter, the CPU determines whether a sponsor is brought into correspondence with the reproduced content or not. When the sponsor is brought into correspondence with the reproduced content, the CPU downloads a sponsor content list from the distribution server.